Zibra Media Center

Zibra Reintroduces its Must-Have Solution for Opening Any Package – Open It!

13 Oct 2010

Now available for the holidays, the Open It! is left hand compatible and features five useful tools including a cutting jaw, steel blade, slicer, removable screwdriver and bottle cap opener


Mooresville, N.C. – (October 13, 2010) – Zibra, creators of ground-breaking solutions designed by women, announces its latest innovation meant to rid the world of package wrap rage, the Open It!. This highly anticipated package opener now offers a five-in-one method to open everything under the Christmas tree safely and easily.

  • Cut It: Long cutting jaws cut quickly through sealed clamshell packaging
  • Snip It: Hardened, precision ground steel blades snip through zip ties and twist ties
  • Slice It: Slices CDs and DVDs and the auto-retract system prevents blade from being exposed when not in use
  • Unscrew It: Removable screwdriver for easy use and convenient storage
  • Pop It: Bottle cap opener is cleverly built into jaws

Releasing just in time for the holidays, the Open It! is designed to greatly reduce the amount of package opening-related injuries during this season. Each year an estimated 300,000 people visit the hospital as a result of lacerations incurred from packaging, most incidents occurring during the holiday season.

The improved Open It! now sports a bold green color and features an ergo-design to provide left-handed compatibility. The patented angular jaws keep your hands free from all sharp plastic edges, while the other tools provide easy opening solutions for any package.

“Package wrap rage is an increasingly common phenomenon, causing consumers world-wide unbearable frustrations and injuries,” said Lane Ball, Director of Marketing, Zibra. “The improvements made to the new Open It! offer more precise tools to alleviate wrap rage and provides consumers a much-needed way to open everything under the Christmas tree safely and easily.”

The Open It! has an MSRP of $9.99 and is available at Walmart, Bed Bath & Beyond, Walgreen’s, Office Depot, Office Max, Michaels and other retailers nationwide.
To learn more about the new and improved Open It!, please contact PR Representative Kristen Bean at (305) 576-1171 x23 or by e-mail at kristenbean@maxborgesagencycom. To learn more about the Zibra Company, go to www.enjoyzibra.com.

About Zibra Company

The Zibra Company focuses on creating phenomenal consumer experiences through women driven and designed products. Zibra’s philosophy is simple: the people of Zibra enjoy life therefore we seek to promote quality of life by focusing on innovative products that improve people’s surroundings, create life-enhancing experiences and ultimately give people more free time. Zibra products are available nationwide through a network of retailers and distributors. For additional information on all Zibra company products, please visit us online at www.enjoyzibra.com

Facebook: http://www.facebook.com/home.php?#!/pages/Open-It/114467468612909

Twitter: http://twitter.com/#!/openitEZ

Media Contact:

Kristen Bean

Max Borges Agency

(305) 576-1171 x 23

kristenbean@maxborgesagency.com