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Withings Smart Blood Pressure Monitor Wins iF Product Design Award 2012

7 Nov 2011

Paris, France- November 7, 2011- Withings is delighted to announce that its Smart Blood Pressure Monitor has been honored with a prestigious iF product design award 2012 and will be recognized with the renowned iF label. This is an excellent addition to the portfolio of world awards which the young French company, Withings, has already achieved since its first smart product in late 2009.

Cédric Hutchings, Withings co-founder comments: “By giving Withings this award, iF recognizes how health devices and services have evolved into smart communicating objects. Up until now, health technology devices have been complicated with functional designs which are more in line with medical devices used in hospitals rather than being stylish objects used to improve your lifestyle. Both the design of the Withings Blood Pressure Monitor and its interface have an ability to easily change people’s daily habits. With its disruptive design and user friendly interface, one of Withings’ main goals was to create a blood pressure monitor which can be used at home and which demonstrates how technology can seamlessly help people maintain a healthier lifestyle”.

With the sleek and innovative design of The Smart Blood Pressure Monitor, Withings disrupts pre-conceptions of traditional medical devices by making a stylish object which is desirable. It also helps make self-measurement, which is recommended by health professionals, simple and more accessible to people. Furthermore, Withings chooses to distribute its Smart Blood Pressure Monitor in consumer electronics shops such as Apple Stores, FNAC & Best Buy instead of targeting medical distributors as their primary focus. In doing this, Withings democratizes the use of health devices in everyday life by designing and creating a device which is more in line with products from the fitness sector rather than referencing medical equipment which is usually used in hospitals.

The Withings Smart Blood Pressure Monitor is truly a plug-and-play solution for blood pressure measurement and tracking. Users simply wrap the blood pressure cuff around their arm and plug it directly into their iPad, iPhone or iPod touch using the incorporated cable. Once connected, the Withings App launches instantly on the iOS device and is ready to begin the measurement. When the reading is complete, the full results (Systole, Diastole and heart rate) are saved directly on the device, eliminating manual tracking.

The Smart Blood Pressure Monitor allows an easy and reliable remote exchange. A user’s stats can be accessed instantly from their iOS device or from their personal Withings webpage. Results can easily be shared by emailing results to a doctor and/or using the device’s automatic sharing feature to sync with personal health record sites or an online coaching service provider.

Withings Smart Blood Pressure Monitor is available from www.withings.com.  The Blood Pressure Monitor is available for $129 & the free Withings app can be downloaded from the App Store.  For more information, contact PR Representative Jessica Darrican at 305-576-1171 x.116 or jessica@maxborgesagency.com.

About Withings

Withings designs, develops, and industrializes connected objects. Withings is a French start-up founded by Cedric Hutchings and Eric Carreel.  Increasing the capacities of an object by network resources is giving it access to infinite computing and storage capacities without increasing the cost. The object’s interfaces are also ported to appliances like mobile phones or computers, to benefit from their resources.  The everyday object thus sees its performance increased tenfold, its user interface and design improved, and enters an ecosystem of permanently connected appliances.

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