Plattan 2 is the grown-up version of an Urbanears classic, upgraded to deliver a next-level experience in sound and ergonomics. While staying true to the legacy of a headphone that has sold in the millions.
STOCKHOLM, Sweden – Dec. 13, 2016 – Today, Urbanears releases a new version of Plattan, their best-selling on-ear headphone. Plattan 2 features an improved frequency response for clearer definition, extra isolating ear cushions, and a 3D Hinge for a more customized fit. Plattan lovers will still recognize all the iconic details that make Plattan, Plattan—like the fabric cord, built-in mic/remote, and ZoundPlug for instant music sharing.
“Plattan has been upgraded some 50 times since 2009, yet none of those upgrades were big enough to name it Plattan 2—until now,” said Oscar Axhede, co-founder and creative director of Urbanears. “Plattan 2 embodies everything we’ve learned over the years, while staying true to the classic traits that make Plattan a favorite, and a mainstay in our collection.”
Plattan has become one of Urbanears’ most popular headphone models, with 3 million sold since its launch in 2009. Plattan 2 is now available for purchase online at urbanears.com, and at select retailers worldwide for $50.
The 3D Hinge gives your headphones some impressive flexibility so they can adapt to the shape of your head for a perfect fit. You can go ahead and thank your 3D Hinges for that otherworldly fit. Sort of like double-jointed kneecaps, they give your headphones some impressive flexibility so they can adapt to the shape of your head and ears.
Prepare your ears for next-level sound— now re-tuned and reconstructed for a clearer, more well-defined listening experience with extended Frequency response and better definition. Thicker and softer than ever before, Plattan 2’s ear cushions create the ideal, isolated listening environment. What better to listen to redefined sound with?
The ZoundPlug isn’t really a plug but a socket that lets you share your music with your best bud, or a full daisy chain of friends. Simply plug into another pair of headphones via the empty ear cap outlet and enjoy.
MIC & REMOTE
Listen to a lot of music on your phone? Thought so. That’s why these headphones come with a built-in mic and remote. Use it to pick up calls, skip between tracks, and send messages to the universe.
Take your headphones wherever you go. Plattan 2 is fully collapsible with a convenient place to twist up your cord. Simply fold them up and be on your merry way. You’re so tidy.
Plattan 2 is available in Black, Dark Grey, Indigo,Tomato and White; and fall/winter 2016 colors Powder Pink and Snow Blue.
In the present, recently known as the future, Urbanears strives to create magic where people and technology meet – a task the company tackles passionately with human centered design and innovation. Founded in Stockholm, Sweden during a time before pocket computers (2008), Urbanears has grown to see their headphones spread like wildfire all over the world. Today Urbanears can still be found in their hometown of Stockholm, creating electronic gizmos and a kaleidoscope of their beloved headphones, only in a slightly bigger office.
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