TrackR Media Center

TrackR Atlas: Effortless Home Organization

16 Nov 2015

 IoT device automatically remembers where you left tagged items from room to room so you don’t have to

Santa Barbara, Calif., Nov. 16, 2015 – TrackR, pioneer of the Bluetooth tracker and digital inventory space, announces TrackR Atlas, an IoT device that automatically keeps track of all your belongings tagged with TrackR bravo or other Bluetooth tracker for simple searching. Atlas plugs into your home or office to map your space and keep a digital room-by-room list of where your tagged belongings are located. Voice activation lets you ask the TrackR app on your smartphone or your Amazon Echo device, “Where are my keys?” and receive a room-specific answer. Once in the correct room, ring TrackR bravo to pinpoint tagged items. Wi-Fi connectivity allows users to ring bravo from anywhere in the world to help roommates or family search for items in the home. TrackR Atlas is available on Indiegogo today at various pledge levels, starting at $39 for a unit.

“We started TrackR nearly six years ago with a simple idea: what if we could pass the task of remembering where items are located to our smartphones and tablets,” says Chris Herbert, TrackR CEO & Founder. “Today, TrackR Atlas brings this concept to life and advances the Bluetooth tracker category to completely automate home and office organization.”

Effortless Organization

Today most of us keep track of our items through sheer memorization and attempting to memorize the location of every item we interact with in our life.  This task is infeasible, represented by the fact that we will waste, on average, 153 days looking for lost items throughout our lifetime. TrackR Atlas takes stock of all your home or office valuables: keys, pets, purses, wallets, devices, kids’ toys, golf bags and more. Simply plug the small device into a wall socket in each room of your house and Atlas will detect any of your items tagged with a Bluetooth tracker such as TrackR bravo. Atlas then shows you where all your items are located within your home. Atlas adjusts itself to virtually any sized room, big or small and works with any standard home or office Wi-Fi router. The device is universally compatible with any 3rd party Bluetooth tracking devices.

“TrackR, where are my keys?”

TrackR revolutionizes how consumers keep track of their items by acting as an automated inventory management system for everything they own. Voice activation lets you ask the TrackR app on your phone “Where are my keys?” and receive room-specific answers. The voice function is powered by Amazon’s Alexa Voice Service. Voice functionally is also coming soon to Apple Home-Kit and Android. TrackR bravo’s ringer helps you pinpoint tagged items once you’re in the right room.

Alerts from anywhere in the globe.

Remote ringing lets you help roommates or family members search for tagged belongings from anywhere in the world. With Atlas, you can also set up custom zones and get notifications when items leave a mapped area. For example, if your pet leaves your home you’ll get a notification wherever you are. Atlas also keeps track of when things come back. If your friend borrows your bike, you’ll be the first to know they brought it home.

If an item is lost or stolen outside your home, TrackR uses their Crowd GPS network. This leading Crowd GPS network is made of thousands of active TrackR users all helping each other locate valuables. When a user is within range of a lost item, the device discreetly, and automatically, pings the location of the item to the TrackR network and then back to the original user’s phone. TrackR bravo uses a low-cost replaceable battery that lasts up to a year, helping to keep more active users in TrackR’s network. See the TrackR Crowd GPS Network in action.

TrackR Atlas Specs:

–               Size: 48mm long, 38mm diameter

–               Connectivity: Bluetooth 4.0 (Bluetooth Low Energy)

–               WiFi: 802.11 b/g/n

–               Bluetooth range: Up to 100ft indoors

–               WiFi range: Up to 200 feet indoors

–               Crowd GPS range: Worldwide

–               Compatible with iPhone 4s & Later, iPad 3rd Generation & Later and Android 4.4 & Later

–               Color: High Gloss White

–               Price: $39 for a single device and a special


TrackR recently announced Series A funding and was named #155 on the Inc. 500 List of Fastest Growing Companies in the U.S. following the launch of Wallet, sticker and bravo tracking devices via crowdfunding platforms. TrackR made its debut on the Inc. 500 list with 2,541% growth and a total revenue of $2.7 million in 2014. The company was also named #14 in the Top Consumer Products & Services category. The company blew away their crowdfunding goal raising $1,676,369 on Indiegogo to launch TrackR bravo and has shipped more than a half million units since.

The TrackR app is available for iOS and Android. Atlas launches on Indiegogo starting at a $39 and is scheduled to ship in Q2 2016. TrackR currently offers three different solutions to consumers, bravo ($29.99), sticker ($24.95) and Wallet ($29.95), which are available online at

About TrackR

TrackR is a Santa Barbara, CA-based startup company founded in 2009 by Bluetooth pioneers Chris Herbert and Christian Smith, whose mission is to completely automate the process of personal organization and item inventory. TrackR’s innovative technologies replace the need to remember where everything is by putting your mental database onto a computer or phone.

TrackR was most recently named #155 on Inc. 500’s Fastest Growing Companies in the U.S. Today, the company’s app software, cloud databases, and wireless devices help users track and manage where items are in an intuitive way. With TrackR, your search is over. Available at and Target stores.


Press Contacts:

Lissette Calveiro
Max Borges Agency
Tel: 305-374-4404 x126

Jen Mangham
Max Borges Agency
Tel: 305-374-4404 x191