TRTL BOT Media Center

The Shell by TRTL BOT, a New Innovation in iPad 2 Protection and Functionality

26 Sep 2011

Unique eco-friendly protective design serves as a multi-functional multimedia viewing stand-easy grip handle, home button protector, volume enhancer and carrying tote

Los Angeles – September 26, 2011 – TRTL BOT, designers of eco-functional iPhone and iPad cases, proudly unveils The Shell, a clever combination of iPad 2 protective casing, multimedia viewing stand-easy grip handle, home button protector, volume enhancer and carrying tote.  Designed to meet the necessities of iPad 2 users, The Shell combines the benefits of multiple accessories into one, boosting the traditional concept of a multifunctional case to a new level.

Made for Apple-iPad accessory aficionados looking for a truly eye catching, functional and uniquely multi-featured product, The Shell is perfect for the individual, multi user & family.  For an instructional video about The Shell and TRTL BOT, visit Kickstarter

The Shell’s Key Innovations include:

  • Multipurpose Handle – designed for carrying the iPad 2 but doubles as a multimedia stand for watching videos or typing
  • Child Friendly Retractable Home Button Protector – Ensures apps and settings will be safe when sharing your iPad with your family
  • Volume Enhancer – unique design that redirects the speaker output forward, increasing the volume while giving the user a more immersive experience
  • Strategically Designed Openings – enables users to easily attach a lanyard for effortless toting or connecting with other accessories

“The Shell was designed and manufactured after we experienced the frustration of having multiple accessories for one iPad 2,” stated Peter Gloria, president of TRTL BOT.  “We developed The Shell with the goal of not only enhanced functionality and portability, but, also giving it superb protection for adults and children, supporting safe & enhanced family interaction.  There is no other case like this in the market.”

Manufactured in Southern California using non-toxic recycled plastic that is BPA free and dishwasher safe, The Shell is available in Charcoal Black, Arctic White and Grass Green. Pre-orders are exclusively available at a Discounted Price of $50 via Kickstarter through October 20, 2011.  Regular Price will be $65 at launch.

About TRTL BOT

Founded in 2009, TRTL BOT is a line of multifunctional Apple accessories inspired by design, functionality and environmental awareness.  TRTL BOT is committed to eco-friendliness, doing more with less, and is proud member of 1% for the planet.  The turtle logo represents ecology, protection, functionality and distinct style, characteristics that are adopted in all TRTL BOT designs and products.  For more information, visit www.trtlbot.com or http://www.facebook.com/TRTLBOTpage

Media Contact:
Pedro Chen
Account Manager
Max Borges Agency
3050 Biscayne Blvd., Suite 701
Miami, FL 33131
(305) 576-1171 x139
pedrochen@maxborgesagency.com

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