Zepp Labs Media Center

The Future of Sports is Powered By Zepp

4 Jan 2015

Zepp introduces integrated sensor solutions to digitally connect the athlete of the future

Las Vegas, NV – January 4, 2016 – Zepp Labs, the world’s best-selling digital training device for sports, announces the integration of its hardware, software and cloud-based data platform with top sports equipment brands. Several innovative equipment demonstrations featuring sensor technology in baseball bats, tennis racquets, badminton racquets, cricket bats, golf gloves and more will be introduced  at CES Unveiled 2016 (Las Vegas). Zepp is working with companies and organizational bodies across professional and amateur sports to shepherd a new wave of “open-source” industry-standard sensor solutions which will enable the athlete and sports equipment of the future.     

Collaborations between technology and sports brands are a natural next step to foster the integration of sports and technology. With hundreds of thousands of sensors sold, 500,000 active users and over 68 million swings analyzed in golf, baseball/softball and tennis, Zepp’s global customer base has grown immensely over the last four years with more than 1,000 new users joining everyday. The growth and momentum has been recognized by some of the most influential brands in the industry, leading to the true integration of software into existing equipment, as well as joint research and development across a variety of sports.

“We started Zepp with the fundamental belief that it was only a matter of time before every field, stadium, piece of equipment and athlete were digitally connected in some way,” says Jason Fass, Zepp Chairman. “It’s pretty exciting to have the opportunity to play such a meaningful part in the future of sports.”

The first project with several prominent bat manufacturers is a “Smart Bat” mounting solution. Zepp has developed a design they hope to have adopted as the industry standard. An open smart bat standard would allow bat manufacturers to seamlessly embed data capturing sensors into their equipment and still allow technology companies to innovate through software. Zepp is hosting a roundtable discussion on this solution with baseball industry thought leaders later this week during the American Baseball Coaches Association (ABCA) conference in Nashville, TN.

Sensor       |   Retention Sleeve   |            Bat Knob             |        Baseball Bat

“We have always believed that the future of sports will be steered by robust software, elegant user experiences and truly actionable data,” says Fass. “Our goal is to help develop a unified ecosystem through a set of industry standards that paves the way for equipment manufacturers, media organizations, technology companies and regulatory committees to introduce the next generation of sports equipment. By working together we can not only develop amazing experiences for athletes and fans, but also grow all of our businesses.”

The equipment displayed at this year’s CES Unveiled will only be the first in a line of integrated sports products that digitally connect athletes, arming them with performance specific data to truly power the future of sports.

Media members interested in more information, appointments or interviews at CES with Zepp can contact Meghan Petchel or Andrew Felix at press@zepp.com.

About Zepp Labs:

Zepp Labs is committed to helping athletes and coaches discover ways to improve their game. Comprised of seasoned executives, designers and engineers located in Silicon Valley, California, Beijing and Shenzhen, China, the Zepp Labs team is applying years of technology, design and go-to-market experience from industry-leading consumer technology companies including Apple, Jawbone and Microsoft toward improving the way we practice, play and experience sports.

Media Inquiries:

Interviews with the Zepp team and additional product information are available upon request. For more information, please contact:

Meghan Petchel / Andrew Felix
Max Borges Agency for Zepp Labs
305-374-4404 ext. 136

Website: www.zepp.com

Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.