Switcheasy Media Center

SwitchEasy™ Introduces Thinnest Case Available for iPad Air In Time For Back-To-School Shopping

14 Aug 2014

B’Spoke case designed with the fashion conscious consumer in mind

B'Spoke for iPad Air

California – August 15, 2014 – SwitchEasy, a leading provider of accessories for the mobile lifestyle, today introduces the B’Spoke; the thinnest kickstand case available for the iPad Air®. At a mere 2.2mm thick, the B’Spoke is characterized by a simple, yet elegant design of plush leather and a quilted pattern that wraps around the case. Available in either sweet caramel or ash black with cherry red accents, the B’Spoke offers style, personality and elegance in a thin, yet protective case.

“One of the biggest benefits of the iPad Air is truly its thin form factor, yet adding a case shouldn’t detract from the inherent size and portability,” said Steve Bau, CEO of SwitchEasy. “SwitchEasy is known for offering stylish and functional cases for the most popular phones and tablets. With the introduction of the B’Spoke, we are providing users with a choice to add protection without sacrificing stylish design with our thinnest case yet.”

This case has been specially designed and carefully tailored for the iPad Air and has been crafted to preserve all of the sophistication and ergonomics of an Apple® product. Special attention has been given to offer users access to both the front and rear cameras, volume and power buttons and the charging port, without needing to remove the case. Although B’Spoke is very thin, it’s made using a Smart Memory Alloy (SMA), which provides firm protection and overall rigidness for an iPad.

Additionally, the B’Spoke case supports the ‘auto on/off’ feature so the iPad Air will automatically go to sleep and wake up when the case is opened or closed. The B’Spoke case is slim and light and very unobtrusive and will fit easily into handbags, messenger bags or book bags, making it ideal for students going back-to-school this fall.

The kickstand easily snaps into place to add functionality for users looking to prop up their iPad Air as a viewing stand or a keyboard stand and can easily be used to type for long periods of time. Additionally, watching TV shows and movies are now more comfortable with a variety of angles available.

The B’Spoke is made of high quality, plush PU leather that gives both protection and a pleasing texture to hold and ensure the tablet does not slip out of a user’s hands.

The SwitchEasy B’Spoke for the iPad Air is currently available via the company’s website (www.switcheasy.com) as well as through authorized distributors in retail and online locations. The B’Spoke is available in black with red highlights or a single tone caramel color for a suggested retail price of $49.99 USD.

About SwitchEasy Limited

SwitchEasy Limited, founded in 2005, is dedicated to creating innovative, functional accessories for the urban mobile lifestyle. SwitchEasy offers accessories for popular brands and products including iPod®, iPhone®, iPad®, Mac®, Samsung™ Galaxy™ phones and tablets, HTC™, Sony and Blackberry® products. For more information, please visit www.switcheasy.com.

The SwitchEasy™ trademark is the exclusive property of SwitchEasy Limited™ and is registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other SwitchEasy™ trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries.

All other trademarks or registered trademarks are the property of their respective owners.


For more information, high-res images or product samples, please contact:

Adam Weissman
Max Borges Agency
305-374-4404 x137