Swann Media Center

Swann Launches New Line of RC Indoor Helicopters

13 Apr 2011

Micro Lightning™, Micro Hornet™, Emergency Strike™, Military Thunder™ and Missile Strike™ remote controlled gyro helicopters boasting simple operation, realistic performance & are heaps of fun

Santa Fe Springs, Calif. – (April 13, 2011) – Today, Swann proudly introduces its first ever range of RC helicopters. With eight choppers known as: Micro Lightning™, Micro Hornet™, Emergency Strike™, Military Thunder™ and Missile Strike™, Swann’s remote controlled helicopters perform death-defying stunts and flight manoeuvres with military precision.

Each helicopter features Swann’s Easy-Fly Gyro Technology, trim adjustment for added stability and dual joystick controls on the infrared remote control for 6-way multi-directional flying including up/down, forward/backward, left and right turns. Each chopper is powered by a lithium ion battery that can be recharged from the cable in the remote control or via USB cable into your PC. The remote control is powered by 6 x AA batteries (not included) with an indicator light to assist with charging. Swann’s RC choppers are designed for indoor flying for ages 14+, include a spare set of replacement rotors and a bonus landing pad game.

“We tested the waters last Christmas and at CES in January and found we had an overwhelmingly positive response to the range from consumers and retailers,” said Jeremy Stewart, Swann’s VP Global Marketing. “It’s an interesting move for us in that up until now we have been known as a surveillance business, but we are always looking to develop new and innovative products. The helicopter range is exciting and for pilots of any skill level they are very addictive!” he added.

Micro Lightning™

Light & fast RC helicopter with precision controls

  • 3-channel infrared control operates Up/Down, Forward/Backward, Left/Right Turns
  • Charges off the remote control or via USB in less than an hour
  • 8 minutes of flying time per charge
  • MSRP $59

Micro Hornet™

Smallest & lightest fully controllable mini helicopter with gyro

  • 3-channel infrared control operates Up/Down, Forward/Backward, Left/Right Turns
  • Charges off the remote control within 30 minutes
  • 5 minutes of flying time per charge
  • MSRP $59

Emergency Strike™

Fast & responsive RC helicopter designed to look like a real emergency chopper

  • 3-channel infrared control operates Up/Down, Forward/Backward, Left/Right
    Turns
  • Charges off the remote control or via USB in less than an hour
  • 10 minutes of flying time per charge
  • MSRP $59

Military Thunder™

Remote controlled double rotor army helicopter looks like a real Chinook chopper

  • 3-channel infrared control operates Up/Down, Forward/Backward, Left/Right Turns
  • Charges off the remote control or via USB in less than an hour
  • 8 minutes of flying time per charge
  • MSRP $59

Missile Strike™

A predator of the skies – identify your target, lock it on & fire

  • 3-channel infrared control operates Up/Down, Forward/Backward, Left/Right Turns
  • Fires missiles with push controls on the remote control
  • Charges off the remote control or via USB in less than an hour
  • 8 minutes of flying time per charge
  • MSRP $59

 

Swann’s RC helicopters will be available for purchase from Fry’s Electronics, BrandSmart, J&R Music,  ABC Appliance, Nebraska Furniture Mart and other major retailers coming soon.

For more information, please contact PR Representative Brian Metcalf at (305) 576-1171 x11 or at brianmetcalf@maxborgesagency.com or go to www.swann.com.

About Swann

Swann is a global leader in security monitoring solutions, I.T. peripherals and fun gadgets targeting consumers through retail channels. Swann’s sustained growth and success has been based on designing and developing surveillance technology and consumer electronics products that are innovative yet cost effective.

The company’s products are mainly do-it-yourself (DIY) with easy-to-follow ‘plug-and-play’ instructions, full after-sale technical support and retail-friendly product packaging aimed at home, office and small-to-medium retail users.

For customers needing more high-tech solutions, Swann is at the forefront of the latest international trends including digital wireless connectivity, professional quality CCTV camera, multi-function digital video recording, and live Smartphone connectivity.

Swann was founded in 1988 and now has offices in the USA, Canada, Australia, the UK, China and Hong Kong with distribution partners around the globe.

Swann’s reseller network includes some of the world’s largest retailers and distributors including Fry’s Electronics, RadioShack, Brandsmart USA, Canadian Tire, Maplin Electronics and Dick Smith.

Web: www.swann.com