Strava Media Center

Strava Metro Welcomes Sean Co as General Manager and Announces New Partnerships with Colorado, Utah and Texas

16 May 2018

HANOVER, NH – May 16, 2018 – Strava, the world’s active network, names Sean Co as General Manager of  Strava Metro, a department that partners with governments to improve infrastructure for cyclists and pedestrians. With a background spanning cities, counties, regional agencies, state agencies and transit providers, Co brings more than 17 years of transportation planning experience to the team. Additionally, Colorado, Utah and Texas have joined Strava Metro’s growing list of organizations. In just three years, Strava Metro has already contributed anonymized cyclist and pedestrian data to more than 130 organizations and governmental agencies around the world.

With a passion for improving communities and the lives of the people in them, Co has tackled challenges at the city and state level in transportation, economic development, public health and land use. His work in the public and private sectors, most recently at Toole Design Group, has helped communities of all sizes plan and invest in infrastructure, bike sharing programs, and pedestrian safety among other initiatives. During his time at the San Francisco Bay Area Metropolitan Transportation Commission, Co implemented bicycle and pedestrian data collection, public health evaluations and funding programs across the country.

“I was drawn to Strava Metro because of its ability to improve the way communities plan pedestrian and bicycle infrastructure,” said Sean. “The infrequent census data and analog methods communities have today make it difficult for them to gain a detailed understanding of how people move under their own power to get around. I’m excited by the potential for Strava Metro to make cities safer, more convenient and more livable.”

“Sean brings a deep understanding of urban planning and firsthand experience with the exciting ways new sources of data can help communities better understand where people walk and ride,” said James Quarles, CEO Strava. “That experience will help Strava Metro be the most valuable source of data and context to our partner communities.”

Strava Metro’s cycling and pedestrian data empowers transportation planners to make informed decisions based on where people actually bike, run, and walk.

“We’ll be able to determine things such as if a specific road or trail is used more for commuting or recreation. That can help us determine what kind of infrastructure might be required. Ultimately, we want to make biking and walking safer in Colorado.”

– Ken Brubaker, Facility Engineer at Colorado DOT

“Having this data and the comprehensive information it provides, will allow Utah DOT’s, Planning, Research, Traffic and Safety departments to better address safety, develop infrastructure and optimize mobility for active transportation users by analyzing actual user metrics rather than relying exclusively on qualitative information or speculation.”

– Heidi Goedhart, Active Transportation Manager at Utah DOT

“[Apart from Metro] there’s virtually no real data that’s consistently maintained for bicycles and pedestrians. The Metro data provides us with previously-lacking quality and quantity of information on bike and pedestrian behavior.”

– Teri Kaplan, Statewide Bicycle and Pedestrian Coordinator at Texas DOT

Launched in 2014, Strava Metro anonymizes and aggregates cycling and running data and turns it into an effective tool for governments seeking to make their road and trail networks more inviting to bicyclists and pedestrians. For more information on Strava, please visit For more information on Strava Metro, please visit


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About Strava Metro

Strava Metro makes riding, running and walking in cities better. Metro anonymizes and aggregates the millions of human-powered activities uploaded to Strava every week, then partners with departments of transportation and city planners to improve infrastructure for bicyclists and pedestrians.