SteelSeries Media Center

SteelSeries Announces Activation at PAX East

6 Mar 2017

First-look at the Arctis headset line and its new accessories, win exclusive prizes in daily tournaments of The Culling, meet n’ greet the SteelSeries’ stream team and access PAX-only deals, at Booth #11010

CHICAGO – SteelSeries, a leader and innovator in gaming peripherals and fastest growing major PC gaming headset brand in the US*, announces its upcoming activation at PAX East. At the SteelSeries booth, attendees will have the opportunity to try SteelSeries’ products, meet various streamers, and enter The Culling tournament for a chance to win exclusive merchandise.

Arctis and Rival Demos
At Booth 11010, gamers and visitors can demo a variety of the best products SteelSeries has to offer. For the first time at PAX, attendees can experience the revolutionary comfort and performance of the Arctis headsets. Visitors will also get to test out the unmatched durability and precision of the Rival mouse line.

Additionally, attendees who purchase an Arctis 3 or Arctis 5 at the show will receive a free headband of their choice and those who purchase a Rival 700 will receive an exclusive back plate for the mouse.

Play to Win
SteelSeries has partnered with developer Xavient to offer PAX attendees hands-on time with the adrenaline-filled battle royale game, The Culling. Attendees can enter daily free-play and quick-draw tournaments for a chance to win exclusive merchandise from SteelSeries and partners, Filthy Casual and Design by Humans.

Streamer Meet n’ Greets and PAX Generated Content Campaign
The SteelSeries booth will be home base for members of the SteelSeries stream team, such as Deejay Knight, LittleSiha and more. Throughout the show, streamers will be hosting community meetups, streaming The Culling with their friends and fans.  Attendees at the booth are encouraged to share their personal gaming journey and will be immortalized on the “I Play Because” story wall and seen on the booths massive LED display, one of the largest displays at the show. More news about SteelSeries booth activities during PAX will be coming over the next week; be sure to follow @SteelSeries and @TheCullingGame on Twitter to find out more.

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About SteelSeries
SteelSeries is a leader in gaming peripherals focused on quality, innovation and functionality, and the fastest growing major PC gaming headset brand in the US.* Founded in 2001, SteelSeries aims at improving performance through first-to-market innovations and technologies that helps gamers play harder, train longer, and rise to the challenge. SteelSeries supports the growth of competitive gaming tournaments and eSports with the goal of connecting gamers to each other and fostering a sense of community and purpose. SteelSeries’ team of professional and gaming enthusiasts help design and craft every single accessory, and are the driving force behind the company.

To learn more about SteelSeries’ products and eSports partnerships, visit http://SteelSeries.com or follow us on social media for the latest updates at http://facebook.com/steelseries and be a part of the conversation on Twitter @SteelSeries.

*Source: The NPD Group/Retail Tracking Service/ PC Headset-PC Microphone/Dec. 2016 vs. Dec. 2015/dollar sales/”major” is defined as any PC Headset manufacturer selling over 25K units”

Media Contacts:

Tori Pugliese Beebe
SteelSeries PR
Press@SteelSeries.com
(203) 605-4028

Wendy Knowles
Max Borges Agency
wendyknowles@maxborgesagency.com
(305) 374–4404 x118

Christian Cooper
Max Borges Agency
christiancooper@maxborgesagency.com
(305) 374-4404 x164