SOUL Media Center

SOUL Electronics Unveils Latest Design Concepts for SOUL by Ludacris Premium Headphone Line at CES 2012

10 Jan 2012

SOUL Electronics and Chris “Ludacris” Bridges debut as official CES exhibitors to showcase the original premium SOUL by Ludacris line along with new designs for 2012

 LVCC Central Hall – Booth #7922

Press Conference at 11 a.m. PST on Tuesday, January 10, 2012

Las Vegas, NV – January 10, 2012 – Making their debut on the CES 2012 show floor, Soul Electronics, a global leader in pro and consumer audio manufacturing and the creators of the popular SOUL by Ludacris premium headphone line, reveals seven new design and color concepts. Made in collaboration with Grammy award winning artist Chris “Ludacris” Bridges, these headphones will have all of CES buzzing.

New for 2012 to enhance the popular existing array of headphones, SOUL presents the SL300CG chrome gold and SL150CS chrome silver Limited Edition models, which boast ultra high-end aesthetics and an eye-catching, sleek finish. Additionally, the classic white finish with gold accents on the new SL100GW model bring a heightened level of sophistication and class to any music lover. The SL49 in-ear model will also be offered in fresh new color combos, featuring green & black (SL49NB), red & black (SL49RB) and pink & white (SL49PW), while the SL99W brings a head-turning white & platinum style to the elite in-ear model.  All of the new color models boast the robust, studio-quality sound that SOUL by Ludacris fans have come to love.

“As we make our official debut of the SOUL by Ludacris line on the 2012 CES Show Floor following an extremely successful launch year, we look forward to unveiling these innovative new designs, along with putting on an unforgettable show” said Bob Bonefant, The SOUL Man. “Our customers desire the highest quality of sound and style, and we deliver on all fronts, hands down.”

The SOUL by Ludacris line features the elite High Definition SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SL99 and SL49 High Definition In-Ear headphones.

The entire SOUL by Ludacris suite of products contains professionally voiced sound technology with advanced circuitry and drivers designed by a team of world-class engineers who have developed some of the most notable acoustic breakthroughs in the audio industry. All models feature gold-plated connectors for seamless signal transfer and come iPhone® Ready, which means they work with iPhones, iPads and iPods.

The new design concepts will be revealed at this year’s International Consumer Electronics Show. To schedule a booth meeting (Central Hall – #7922) or for more information on SOUL by Ludacris, please contact Jenny Coleman at or 305-374-4404 x124.

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About SOUL by Ludacris®

Expression, Passion and Superior Sound are at the core of the SOUL by Ludacris ®experience. Here to prove that style and sound quality can coexist, the SOUL line offers an array of personal audio products that masterfully balance elements such as world-class noise cancellation technology with superior sound quality, allowing you experience the full range of your music. Pair that with an award winning design team and the expressive vision of world renowned artist Ludacris, and you get the first headphone that effectively merges style with professional acoustics.

About Chris “Ludacris” Bridges

Boasting a collection of hits that spans over a decade, Ludacris has sold more than 12 million albums domestically thanks to the blockbuster success of such singles as “Stand Up,” “Get Back,” “Number One Spot” and “Money Maker.” 2010’s acclaimed “Battle of the Sexes” album release brought more chart topping hits, including “How Low” and “My Chick Bad.” With an unrivaled match of lyrical acumen, wit and imagery, Ludacris has solidified himself as one of music’s premier entertainers. Although he’s best known for his infectious tunes, Ludacris has shown that he’s equally adept at writing powerful songs with serious subject matter, including runaways on “Runaway Love.” This versatility and artistic complexity enabled Ludacris to make a seamless transition to acting. His global popularity soared with his work on the Fast & the Furious motion picture series, and his acclaimed performances in films such as Crash and Hustle & Flow plus noteworthy television roles (Law & Order: Special Victims Unit) have Hollywood and critics alike buzzing about his increasingly impressive screen resume. The SOUL by Ludacris audio line joins Ludacris’ Straits Restaurant and Disturbing Tha Peace Records as yet another successful venture of the business mogul.

Media Contact:

Jenny Coleman

Max Borges Agency

(305) 374-4404 Ext. 124

Max Borges Agency is an award-winning tech PR firm based in Miami with multi-national clients targeting the global consumer.