Scosche Media Center

Scosche launches RHYTHM+, Bluetooth Smart & ANT+ Compatible Armband Heart Rate Monitor

20 May 2014


Low-profile monitor integrates with popular fitness apps like Map My Fitness, Runkeeper, Strava and more

OXNARD, Calif. – May 20, 2014 – Scosche is excited to announce the availability of RHYTHM +, an armband heart monitor that optically measures blood flow and movement to monitor heart rate and track calories burned more accurately than a conventional chest strap. The dual mode wireless configuration includes both Bluetooth Smart and ANT + capabilities, allowing RHYTHM+ to pair with smartphones, sport watches and exercise equipment (100 ft. range).

RHYTHM+ integrates with virtually any app that supports Bluetooth Smart heart rate data including Map my Fitness, Runkeeper and Strava.  This allows customers to add heart rate monitoring to their existing health and fitness tracking plans.

“In order for a customer to adopt a new monitor into their fitness routine it has to deliver in two key areas, compatibility and comfort,” said Kas Alves Executive Vice President Scosche Industries.  “RHYTHM+ does both, it works with Bluetooth Smart and ANT+ so it’s compatible with all the most popular fitness devices, and the comfortable armband is so lightweight users will forget they are wearing it during workouts.”

The low-profile monitor is made from a silicone and polycarbonate hybrid and is comfortably fastened to the forearm just below the elbow with a breathable neoprene arm-strap.  IP67 waterproof construction protects RHYTHM+ from sweat or rain and allows the monitor to even be submerged up to 1 meter deep.  A rechargeable lithium ion battery provides up to 8 hours of workout time.

RHYTHM+ is available now for $79.99 at http://www.scosche.com/rhythm+, www.underarmor.com, www.mapmyfitness.com, www.heartratemonitorsusa.com and www.clevertraining.com.

Follow Scosche at twitter.com/scosche or facebook.com/scosche for the latest news on all of the company’s award-winning mobile accessories.

 

About Scosche Industries:

 

Founded in 1980, Scosche Industries Inc., is one of the world’s leading innovators of mobile accessories, car audio products and wearable technology.  Inspired by the beautiful coastline and an active lifestyle, the company injects Southern California culture into all of its products. Scosche has received several of the consumer electronics industry’s highest awards and is continually pushing the boundaries of technology and innovation. Learn more about Scosche’s complete product line at Scosche.com, facebook.com/scosche, twitter.com/scosche and instagram.com/scoscheinc.

 

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 Media Contact:

 Mark Olson

Max Borges Agency  for Scosche

305-374-4404 x117

markolson@maxborgesagency.com