booq Media Center

Rugged Fortification for the Roving Professional, Meet the booq Boa flow

13 May 2014

Backpack’s ingenious design and flexible interior acclimates to accommodate your most needed essentials

 

Sierra Madre, California – (May 13, 2014)Booq, a leading brand of premium laptop bags, backpacks and iPad  & iPhone carrying cases, unveils the latest addition to their Boa collection, Boa flow graphite. Boa flow has been redesigned to meet the ever-changing storage requirements of today’s creative pros. Inimitable design fused with rock solid protection, the Boa flow is as functional as it is comfortable. Weather-proof ballistic nylon exterior is equipped with water-repellent coating to endure even the most hazardous weather conditions. To keep you fully covered, a rain cover with reflective elements makes you visible in low light conditions. A malleable interior compartment allows you to enhance or collapse the main and bottom compartment, making room for a DSLR, large headphones and other necessities.  A back laptop compartment has been densely padded to fit up to a 17” MacBook or PC, meanwhile a plethora of exterior pockets keep all other fundamentals safely tucked away and easily accessible. Boa flow is available now for $225 at www.booqbags.com and retailers throughout the country.

Watch Boa flow, graphite in action here

Boa flow’s comfortable construction makes traveling effortless. An ergonomically designed shoulder strap system with three adjustment points gives you total control of the backpack and its load distribution, allowing you to constrict or loosen as you see fit.  Air mesh back padding allows heat to escape and maximizes comfort. For quick access to your phone and cash without having to unbuckle the bag, a super soft neoprene hidden zippered hip pocket keeps small valuables concealed.

A capacious main compartment is equipped with a collapsible bottom zippered compartment and rigid removable Velcro closure frame to guard your camera. Removing the protective frame increases the interior, making it ideal for storing books and other accessories. A document slip pocket, iPad pocket, four small slip pockets, one large zippered pocket, and pen slot outfitted in soft lining will keep your gear organized and free from getting scratched. Headphones are kept free from roaming and handy with a headphone strap.

Boa flow’s exterior has been intelligently designed to store just as much inside as out. A front zipper pocket keeps documents and miscellaneous storage easily accessible, while two side zipper pockets with one slip pocket will fit a water bottle and keep business cards or pens handy. A zippered pocket with non-scratch lining on the front top of the bag conveniently guards your phone, MP3 player or GoPro.

“Trying to find a way to fit stuff into backpacks is always a process,” says booq’s Lead Designer, S. Kema Subsomboon. “With the Boa flow, the bag adapts to your stuff. With pockets for absolutely everything you’d want to carry, and even multiple pockets for the same item, the Boa flow will acclimate to your day, week long trip, or lifestyle. And it does so with maximum style and comfort.”

Boa flow comes in a smooth and luxurious graphite color. All backpacks come tagged with a Terralinq serial number. Once registered the booq Terralinq service may help reunite you with your lost & found bag.

Boa flow is now shipping and available for $225 at www.booqbags.com and various retailers throughout the U.S www.stores.booq.com.

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About booq:
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.

Media Contact:
Carla Torres
Account Executive
Max Borges Agency
80 SW 8th Street, Floor 19
Miami, FL 33130
(305) 374-4404 ext. 193
carlatorres@maxborgesagency.com

Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.