Two of the biggest names in gaming peripherals and hardware combine creative forces
Hamburg, October 28, 2014 – ROCCAT Studios proudly announces an exclusive partnership with legendary cornerstone in PC gaming greatness, Alienware. Together, ROCCAT and Alienware are bringing the first of their collaborative efforts to gaming fans the world over with the melding of Alienware’s incredible AlienFX lighting system, and some of ROCCAT’s most innovative peripherals, the Kone XTD, Isku FX and groundbreaking Tyon gaming mouse.
Says René Korte, ROCCAT’s CEO and founder, “We are extremely proud and honored to begin this rich, collaborative partnership with Alienware. Since 1996, Alienware has been a benchmark for quality, exciting design, and love for the PC Gaming community. Like us, they value high standards in every product they bring to the public, and relentlessly strive to innovate. Our ROCCAT family is thrilled to take these first steps in what will without question be a fruitful partnership, combining some of our very best peripherals with Alienware’s AlienFX software.”
AlienFX will be paired with the ROCCAT products named above after a driver software update efficient end of November at the latest.
Having pioneered some of the most vibrantly striking, highly customizable lighting systems in the market, ROCCAT’s Kone family of mice were the first in industry sporting multicolor LEDs. Additionally, ROCCAT’s TalkFX was the first software system to provide lighting effects attuned to in-game events for many of our keyboards. Thus, it was only natural to sit down with the minds at Alienware to join in expanding these features. AlienFX brings the exciting lighting event interactions for games like MIDDLE-EARTH: SHADOW OF MORDOR, LEAGUE OF LEGENDS, GAUNTLET, GUILD WARS 2, PAYDAY 2 and 81 more to your favorite ROCCAT peripherals.
“Alienware and ROCCAT are a natural fit,” says Frank Azor, Alienware’s CEO. “You look at what ROCCAT brings to the table in terms of quality, fantastic in-house design strategy, and their forward-thinking team from top to bottom, and you see a studio that fits our PC Gaming philosophy on every level. AlienFX combined with ROCCAT’s new Tyon gaming mouse, the Isku FX, the Kone XTD? It was a no-brainer, and we believe fans of our brands will agree.”
ROCCAT Studios and Alienware are excited to take this first step on what will be a long and fulfilling road, with fans reaping the exciting, innovative benefits.
Tim Krause, Senior PR Manager
+49 (0)40 309 9495 112
Matt Shumate, Max Borges Agency
Pedro Chen, Max Borges Agency
ROCCAT Studios Hamburg
Otto von Bahrenpark
About ROCCAT Studios
Founded in 2007 in Hamburg, Germany, ROCCAT Studios produces innovative, high-quality products for today’s ambitious computer gamer. Always operating in close collaboration with the gaming community, the company’s advanced input devices, headsets and accessories offer extreme precision, first-class ease-of-use and unique, eye-catching design. ROCCAT™ entered the scene with its Kone gaming mouse – a high-performance device that still ranks as one of the world’s premier gaming peripherals. A long list of international awards attests to the ingenious design and world-class quality of ROCCAT products.