Zepp Labs Media Center

Revolutionary Smart Bat Powered by Zepp Introduces a New Age of Sports Technology

28 Feb 2016

Mike Trout brings together Zepp and Old Hickory to showcase the future of sports at Spring Training

Phoenix, AZ – February 28, 2016 – Mike Trout used his first Old Hickory bat in high school and never looked back. In 2014, Trout teamed up with Zepp to use their 3D Swing Analyzer to capture the data needed to constantly improve his swing. At the time, the two products worked as separate parts, the sensor attached to the bat with a mount, to provide Trout with the best tools for performance – until now. In late 2015, Trout and the two companies discussed the natural next step, the digitization of sports through the integration of the sensor into a game-day bat. The Mike Trout Old Hickory Smart Bat is making its debut today at the Angels’ Spring Training facility in Tempe, AZ.

“Introducing a Smart Bat is a big moment for the game,” said Mike Trout. “Having Zepp combined with my signature bat will help give me an edge. I’m always looking to improve my swing and have consistency throughout the season.”

Mike Trout’s vision for this new era of sports was first teased in January when Zepp announced the integration of its hardware, software, and cloud-based data platform into sports equipment at CES in Las Vegas. Zepp is working with companies and organizational bodies across professional and amateur sports to shepherd a new wave of “open-source” industry standard sensor solutions that will enable the athlete and sports equipment of the future.

“We have the potential to change the way players train as we know it,” explained Robin Han, Zepp CEO. “In the age of sabermetrics, it’s only logical that we establish a physical tool that can truly measure how players perform in real game-time environments. 2016 will be the year for the Smart Bat and this is just the first in a string of exciting announcements to come.”

The Mike Trout Old Hickory Smart Bat Powered by Zepp comes to life today. The Smart Bat allows players and coaches to go about their normal coaching and practicing routines utilizing a tool they always have, but now with the benefits of technology that is seamlessly integrated with no distractions. The integrated technology provides the natural grip of the bat and delivers the most accurate data while eliminating any potential distractions to opponents.

“Mike has been using bats from Old Hickory since he was playing in high school,” commented Travis Copley, Old Hickory VP of Sales and Marketing. “The idea to bring us together with Zepp is a natural evolution in our partnership with the best player in the Major Leagues. We are excited to be on the front end of the Smart Bat design and production, as we think this will be the next big thing in baseball.”

The wood bat has a 30.8 mm by 28 mm cavity in the knob to house the removable sensor. The versatility allows athletes to charge their Zepp sensor in or out of the bat that is easily removed and locked into place with a turn of the magnetic charger. Smart Bats that are Powered by Zepp are expected to be available for purchase in June and have been approved for in game use during top amateur tournaments and events hosted by Perfect Game USA and Ripken Baseball.

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About Zepp Labs:

Zepp Labs is committed to helping athletes and coaches discover ways to improve their game. Comprised of seasoned executives, designers and engineers located in Silicon Valley, California, Beijing and Shenzhen, China, the Zepp team is applying years of technology, design and go-to-market experience from industry-leading consumer technology companies including Apple, Samsung and Microsoft toward improving the way we practice, play and experience sports.

About Old Hickory:

Established in 1999, Old Hickory Bat Company has become one of the top baseball bat manufacturers in the world.  After starting in a one car garage, Old Hickory Bat Company has steadily grown from a handful of local players, to over 6500 square feet of manufacturing and showroom space and hundreds of players at the highest level of competition throughout the world. Old Hickory Bat Company’s team consists of over 50 years of combined experience within both the wood bat manufacturing arena and on the professional playing field. Old Hickory’s combined knowledge and playing experience, give us the ability to produce some of the finest custom maple, birch and ash baseball bats in the game.

Note to the Editor:

Photos and broll will be available on Sunday, February 28 at 4pm MST via Dropbox (password Zepp) https://www.dropbox.com/sh/0vn9r0rmkrq4ytf/AACMCq1F1_RVjuKvnIU8ufJ-a?dl=0.

Media Inquiries:

Interviews with the Zepp team and additional product information are available upon request. For more information, please contact:

Meghan Petchel / Andrew Felix
Max Borges Agency for Zepp Labs
press@zepp.com
305-374-4404 ext. 136

Website: www.zepp.com

 

Lisa Beachy

Zepp Labs, Inc.

beachy@zepp.com

617-894-9965

Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.