Connected Device to offer New Custom Training Programs, Advancing the World of Fitness Mobile Technology
IRVINE, Calif. – June 25, 2015 – PEAR Sports, a leader in performance training based on real-time audio coaching innovations, and Timex, the leader in outdoor and sports performance timepieces, today announced a partnership integrating PEAR’s real-time audio coaching platform with the TIMEX® IRONMAN® RUN X50+ connected sport watch.
This partnership will allow runners to control and review their workouts, change music and control other phone functions, only using their Timex® watch.
In addition, Timex Multisport Team members and coaches will develop new, customizable training programs for the PEAR app featuring their own voices and showcasing their expertise in multiple disciplines available exclusively on the PEAR sports app.
“Adding an iconic brand like Timex to PEAR’s growing list of partners is very exciting for us,” Christian Schauf, VP of Marketing and Sales, PEAR Sports. “In addition, providing people the ability to control and engage with their workout through their Timex watch only further expands our platform’s flexibility, providing a perfect workout experience no matter your age, fitness level, or preferred training method.”
“The partnership between Timex and PEAR Sports is an exciting and authentic complement to Timex’s growing roster of connected training technology and epitomizes our ‘Show Yourself What You Can Do™’ brand positioning,” said Sam Martin, Sport & Outdoor Brand Director at Timex. “With this integration, Timex consumers now have access to our world class athletes and coaches, along with the ability to tap into an expansive library of training and coaching content anytime, anywhere.”
PEAR Sports eliminates the distraction and the difficulty of interpreting and understanding heart rate data by providing audible coaching based on the user’s fitness levels, goals and their body’s response to the workout, making sure they are always training optimally. With thousands of workouts spanning dozens of sports, PEAR Sports users have access to the world’s largest audio-based coaching library, all accessible from their smartphone. Visit www.pearsports.com for more information.
The TIMEX IRONMAN RUN X50+ is available on Timex.com and retails for $149.99. For more information visit: http://www.timex.com/run-x50.
About PEAR Sports:
With a vision to make the latest in training science accessible, PEAR Sports introduces an intuitive technology that guides users through every step of their fitness journey. With over 500 unique workout programs, users can experience interactive audio workouts, personalized trainings and have access to some of the world’s most talented athletes and fitness experts. By handling all the measurements and data for the user, PEAR keeps the user focused on the goal. The interactive software empowers users to train smarter for better, faster results. Visit: www.pearsports.com | @pearsports
About the Timex Group:
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex Ironman®, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide.
305-374-4404 x 165
Senior Account Executive