OneHundred Media Center

Onehundred Launches ‘Tuls: Flat Everyday Tools for a Round World’ on Kickstarter

5 Aug 2013

Tuls are a tool box for your wallet – with you wherever you go, thoughtfully designed, built to last

Wayland, MA – David Laituri, founder of the new product brand Onehundred, has launched the Tuls project on Kickstarter. Tuls are a family of card sized tools that fit in your wallet, each with a unique function, laser cut and laser etched from .036” thick Stainless Steel. The first family in the Tuls collection will be a set of four tools that provides assistance with everyday tasks like measuring, opening, fixing, holding & organizing your mobile devices and more.

“Tuls are designed to be that one tool you always have with you when the right tool is out in the garage, in the drawer at home or still at the store waiting for you to buy it. Tuls fit inside your wallet or purse, which is something that you always have with you,” says David Laituri, Founder of Onehundred. “Most compact tools are too small to be useful or are too thin to do the job without bending on the first try. We took a step back and selected the right combination of size, material and thickness and then bundled them around specific everyday tasks that people need handy tools for.”

The first Tuls available will include:

Stan – Stan is designed to solve a variety mobile device problems, such as managing earphones and cables, standing a mobile device vertically for music, reading or conference calls or propping it horizontally for movies, playing games, photo taking or video recording. Super thin, bag and wallet ready, Stan is the perfect mobile device utility tool.

Lucy – Righty tighty, lefty Lucy! Tighten a bolt with an expanded collection of common metric and standard wrenches, straighten a rim with the spoke wrench, hold a 1/8″ hex bit,  turn an idle screw on a carburetor, pry open a paint can or open a bottle. For bikes, cars and all types of machines, Lucy is designed to be garage and road-ready.

Roul – Measure twice, cut once! Roul is world-ready with both metric and standard scales, a square that can also find any angle with the on-board protractor, a perfect plum bob, a dual standard gauge for sizing up dowels, rod stock, wire, drill bits or bolts. Roul is optimized for the workshop, wood working, carpentry, and crafts. 

Opie – Open a bottle with style! Simple and straight forward, Opie is the perfect companion tool to any member of the family. We thought we would add a popular, well made, single function tool to the family to round out the line.

Tuls can be pre-ordered and backed for a starting pledge of $22-$24 at

About Onehundred

Founded in 2013 by designer/entrepreneur David Laituri, Onehundred is the first true community brand, combining local New England manufacturing talent with an enthusiastic, passionate fan base through thoughtful, sustainable design. David Laituri, the CEO and founder is no stranger to the Kickstarter community – his last project, Pucs was funded at 3000% over the original project goal.

Pucs, the first project created by Onehundred received an overwhelming amount of enthusiasm from an international group of supporters. Building on that energy, we quickly followed up with the Tuls concept – continuing our mission to produce everything that we design with the incredible manufacturing talents found in our New England back yard.

Visit for more information.

# # #


Media Contact:

Jennifer Baybrook, Max Borges Agency

Phone: +1 305-374-4404 ext 113


Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.