Native Union Media Center

Native Union launches CLIC 360°: Drop-proof protection for iPhone without the bulk

13 Aug 2015

Slim,lightweight case for iPhone 6 & 6 Plus offering military grade, drop-proof protection crafted from original British Millerain waxed canvas

Native Union CLIC 360 for iPhone

Native Union, an award-winning product design company, today announces CLIC 360° – a stylish and lightweight case offering maximum protection for iPhone 6 and 6 Plus with minimal bulk. Its internal 3D rubber mesh and shock absorbing screen bumper, work together to absorb and disperse energy away from your iPhone if dropped, giving it 360° protection. The case is made with original British Millerain fabric – the world’s most premium waxed cotton – that is water-repellent, stain resistant and durable.

When designing CLIC 360°, NATIVE UNION’s in-house design team looked to the shoe industry for inspiration and a pioneering new polymer technology. By applying the same manufacturing techniques, they were able to create an internal 3D rubber mesh capable of absorbing and dissipating energy on impact, without adding unnecessary bulk. For full 360° protection, NATIVE UNION paired this with an over-molded, shock absorbing bumper for the screen to prevent it shattering if dropped.

Native Union CLIC 360 Internal 3D Rubber Mesh Drop Protection

Fabien Nauroy, Head of Design at Native Union, comments, “With smartphones increasing in size (and expense), coupled with today’s on-the-go lifestyle, finding a case that protects your phone from drops is becoming more and more of a priority. The problem is most rugged cases are bulky and unattractive. CLIC 360° on the other hand, gives your iPhone all the protection of a rugged case in a refined and slim design. For further peace of mind, we took it through rigorous military drop testing and it far exceeded all certified standards.”

Native Union CLIC 360 in Champagne for iPhone

CLIC 360° is made with original British Millerain waxed canvas in a range of seasonal colors including Marsala, Midnight Blue, Champagne, Moss Green and Charcoal. Famously durable, British Millerain material is stain-resistant and water-repellent. Its traditional waxed finish will wear over time to give each CLIC 360° case its own unique vintage look.

Native Union CLIC 360 in Moss Green for iPhone

John Brunner, co-founder of Native Union, comments, “Our philosophy is always to make something individual and combine innovative design with premium materials. Based in the UK, British Millerain has a historic reputation as the world’s premier manufacturer of waxed cotton. Waxed canvas is well recognized as a material that is both fashionable and functional. It looks great and it’s incredibly hardwearing – perfect for a phone case designed to withstand the rigors of daily life.”

CLIC 360° Features:

  • Provides protection without the bulk
  • Made with waterproof and stain-resistant British Millerain canvas, the world’s premier manufacturer of waxed cotton, originally used in sails for the British Navy
  • Interior protection forged with new technology inspired by the footwear industry
  • 3D rubber mesh is bonded to the case to give full protection, while being thinner than a credit card
  • Double injected frame is engineered to give optimum protection, absorbing and dissipating energy when the phone is dropped
  • 360 degree bumper fully protects your phone screen
  • Military drop tested
  • Available in five seasonal colors for iPhone 6 and iPhone 6 Plus: Marsala, Midnight Blue, Champagne, Moss Green and Charcoal
  • Dimensions: Length 141mm, Width 70mm, Thickness 1.8mm
  • $39.99 at

For more information please visit or Native Union’s Instagram, Facebook and Twitter

About Native Union:

Native Union is an award-winning product design company bringing a unique and sophisticated perspective to the booming mobile accessories market.

Founded in 2009 by John Brunner and Igor Duc, Native Union creates tech accessories with inherent warmth, personality and individuality, through its dedication to sophisticated design, innovative materials and an obsession with details.

Native Union’s in-house design team focuses on 3 main pillars: enhanced user experiences, innovation through design and a dedication to using the highest quality materials.

Garnering considerable critical acclaim from the design community, NATIVE UNION has offices in London, New York, San Francisco and Hong Kong, with product available in the finest retailers across the world.

About British Millerain:

Founded over a century ago in Yorkshire, England, British Millerain is the world’s premier manufacturer of waxed cotton. Made at its factory in the UK, its high quality textiles have been used to make sails for the British Navy since 1880 and for clothing by some of the biggest names in fashion. Designed to withstand the rigours of daily life, British Millerain fabrics are durable, water-proof and stain-resistant.

Native Union Media Contact:

Claire Rocawich

Max Borges Agency

(305) 374-4404 x 110

Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.