Lensbaby Media Center

Lensbaby System Bag Available Now

23 Nov 2010

The perfect storage and carrying system for all your Lensbaby lenses, optics and accessories


Portland, OR – November 23, 2010Lensbaby announces today the release of its first storage and organizational carrying case made specifically for the Lensbaby system.  The Lensbaby System Bag is a sturdy, yet flexible bag that allows photographers the ability to access their Lensbaby products quickly and easily.

The Lensbaby System Bag measures 10.25” X 4” X 3.5” and is a one-stop carrying system that can accommodate any Lensbaby lens (Muse, Control Freak, Composer, Scout and Composer with Tilt Transformer), optic or accessory.  The sides of the bag feature an easy-access corner flap that enables access to frequently used products.

The removable elastic straps inside the bag allow a photographer to customize and carry their favorite Lensbaby shooting setup.  The bag includes several convenient compartments including an outside zipper and an inside mesh sleeve- perfect for stowing an Aperture Kit, Macro kit or even extra media cards. Velcro straps on the bottom of the bag allow you to attach one System Bag to another, which further expands your capacity to easily tote all of your Lensbaby gear. The top of the bag features a carrying handle and it also includes an optional shoulder strap.

The Lensbaby System Bag is available now for $39.95 from Lensbaby.com and select specialty photo stores worldwide.  For more information, contact our PR representative Jessica Darrican at 305-576-1171 x.16 or Jessica@maxborgesagency.com.

About Lensbaby

Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses.  Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system.  Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.

Media Contacts

Jessica Darrican
Max Borges Agency
o: 305-576-1171 x.16
m: 305-299-3449
jessica@maxborgesagency.com

Keri Friedman
Marketing Manager, Lensbaby
503-278-3288
keri@lensbaby.com
www.twitter.com/SeeInANewWay

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