Lensbaby Media Center

Lensbaby Creative Aperture Kit 2 is Now Available

28 Oct 2010

Featuring designs created and submitted by photographers during the Lensbaby “Get Appy” contest

Portland, OR – October 28, 2010 – Booth #760 – Lensbaby (www.lensbaby.com) posed a challenge to its community a few months ago to come up with a new shape for their Creative Aperture Kit. Today, Lensbaby is proud to announce that its Creative Aperture Kit 2, featuring winning designs from that contest, is now available. Creative aperture disks are dropped into a Lensbaby lens in place of one of the round hole aperture disks that come with all Lensbaby optics. When a Creative Aperture disk is used with a Lensbaby SLR lens, the shape cut into the aperture disk will appear in the photograph anywhere bright points of light (specular highlights) are out of focus (ie, decorative lights at night or the sun shining through leaves.)

The kit contains nine total aperture disks, five of which were designed by Lensbaby photographers and four by the Lensbaby staff.  The packaging showcases the winning photograph of the Get Appy contest, Flower by Troy Eiffert who created the Slots aperture disk.  The disks included are (pictured above from top to bottom/left to right): diamonds (created by Jerrid Jones), dripsplat (created by Ivan DeWolf), slots (created by Troy Eiffert), swirly (created by Andrew Kua), whirlpool (creaded by Bjorn Rannestad), birds, sunburst, heart and star.



The Creative Aperture Kit 2 is compatible with the Lensbaby Double Glass, Single Glass, Plastic and Soft Focus Optics and is recommended for use with the Lensbaby Composer, Muse, Control Freak, Composer with Tilt Transformer and Scout lens bodies.
The Creative Aperture Kit 2 is now available on www.lensbaby.com for $19.95 MSRP or from select specialty photo stores nationwide.  For more information, visit www.lensbaby.com/creativeapscontest or contact PR Representative Jessica Darrican at jessica@maxborgesagency.com.

About Lensbaby

Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses.  Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system.  Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.

Media Contacts:

Jessica Darrican
Max Borges Agency
o: 305-576-1171 x.16
m: 305-299-3449
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Keri Friedman
Marketing Manager, Lensbaby
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