Edge 80 gives photographers extraordinary creative control over depth of field
Portland, OR – February, 14, 2012 – Lensbaby, announces today the availability of its 80mm Edge 80 Optic, the newest addition to its Optic Swap System. This new optic is compatible with the Lensbaby Composer Pro, Composer, Muse, Scout and Control Freak, and will transform any of these bending lens bodies into a tilt lens that delivers a selective slice of sharp focus through an image. Like the Lensbaby Sweet 35 Optic, the Edge 80 features Lensbaby’s internal 12-blade adjustable aperture.
“The Edge 80 Optic allows photographers to create images with quality that is on-par with some of the best lenses I’ve ever used. Like a great lens mounted on a view camera bellows, you can make spectacular ‘straight’ photos with the Edge 80 pointed straight ahead and then, when you want a different look altogether, fluidly tilt the lens to create a razor sharp slice of selective focus through your image,” said Craig Strong, Lensbaby President and Co-Founder. For more information, visit the Edge 80 hub.
The Edge 80 provides a flat field of focus that, pointed straight ahead, takes photos that are sharp from edge to edge. Tilting the Edge 80 allows photographers to create vertical, horizontal and diagonal slices of focus through the image. Objects in both the foreground and the background can be in focus within that slice. Photographers can control the size of the slice of focus by changing the 12-blade aperture. For example, f/2.8 will produce a thin slice of focus with abundant blur. F/22 will produce a very wide slice of focus with just a small amount of blur. The Edge 80 allows photographers to quickly and seamlessly change the 12-blade aperture from f/2.8 through f/22, simply by rotating the dial on the front of the optic. An incredibly versatile portrait lens, Edge 80 can also be used to great effect in any situation that lends itself to selective focus – from food photography to giving landscapes a “miniature” appearance. To better understand how tilt, aperture, and focus affect an Edge 80 image, visit the Edge 80 Optic simulator.
With the addition of Edge 80 to the Optic Swap System, Lensbaby provides photographers with yet another way to creatively control depth of field. A photographer needs only to buy one Lensbaby lens to gain access to a system offering 8 interchangeable optics that each give different ways to control depth of field and other creative effects – an unprecedented system within the world of photography.
With the Edge 80, photographers can control a flat field of focus that becomes a slice of sharpness through the photo when the lens is tilted. With Lensbaby’s Sweet 35, Double Glass, Single Glass, and Plastic Optics, photographers can control a curved field of focus that brings one area of the photo into sharp focus with other areas at the same depth of field falling off into blur. The Pinhole/Zone plate provides infinite depth of field, the Soft Focus optic delivers a sharp image with a soft overlay from edge to edge, while the Fisheye Optic provides a 160 degree angle of view on the world.
Edge 80 Optic Product Specs:
- Focal Length: 80mm
- 12-blade internal aperture, controlled by a dial on the front of the optic
- Aperture range from f/2.8 through f/22
- Flat field of focus optic (when tilted, creates a slice of sharp focus, bordered by blur)
- Compatible with Lensbaby Composer Pro, Composer, Muse, Scout and Control Freak lens bodies*
- Minimum focusing distance: approximately 17” when the optic is extended forward in close focus mode and fully tilted
- Maximum focusing distance: Infinity
- 5 multi-coated glass elements, in four groups
- 46mm front threads**
* The Edge 80 Optic is not compatible with the Composer with Tilt Transformer for Micro 4/3rds and Sony NEX Cameras.
** The Edge 80 Optic is not compatible with current 37mm Lensbaby accessories.
The Lensbaby Edge 80 Optic is available for $300 (MSRP) from www.lensbaby.com, and Lensbaby-authorized photo specialty stores worldwide.
For more information on the Edge 80 Optic or any other Lensbaby products, contact PR representative Jessica Darrican at 305-576-1171 x.16 or Jessica@maxborgesagency.com.
Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.
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Max Borges Agency
o: 305-576-1171 x.16
Max Borges Agency is an award-winning technology public relations agency based in Miami with multi-national clients targeting the global consumer.