Joby Media Center

Joby Launches the Emergency-Prepared Gorillatorch Flare

8 Jun 2010

The Gorillatorch’s flexible, wrappable legs and super strong magnetic feet are coupled with 100 lumens of intense output and enhanced emergency features including red light and strobe options

SAN FRANCISCO, CA – June 8, 2010 – Joby, the world renowned designer of the Gorillapod™ line of innovative camera tripods, is pleased to announce the global launch of the Gorillatorch Flare. Expanding the Gorillatorch™ family of well-designed, revolutionary products for the creative and active consumer, the Gorillatorch Flare offers an enhanced emergency feature set in addition to the powerful beam and bendable legs with magnetic feet, and is Joby’s most versatile flashlight yet!

The feature-packed Gorillatorch Flare is the ultimate flashlight.  Mounted on Joby’s award-winning bendable, flexible legs and powerful magnetic feet, the Gorillatorch Flare can grip to virtually anything, allowing you to illuminate any target hands-free.  Four powerful LEDS – one 100 lumen ultra-bright CREE white and three red – provide six unique light settings, allowing you to choose the best one for any situation.  Choose from low, medium, high, or flashing white light, or steady and flashing red light.  The focused projection lens provides a powerful, even beam, great for detailed applications.  Rubberized leg and foot grips provide enhanced stability on difficult terrain, and water and drop resistance deliver increased durability in any condition.  And its compact and lightweight design allows for easy storage in everything from a kitchen drawer to a car glovebox to a camping backpack.

“The Gorillatorch Flare is a must-have for the automotive, outdoor, or do-it-yourself enthusiast,” said Joby CEO Forrest Baringer-Jones. “Whether you need some light while working on the engine of your car, preparing a meal at your campsite, or fixing a leaky pipe under the sink, the Gorillatorch Flare provides powerful illumination and frees up your hands for more important tasks.  In addition, it makes a great flare to signal a roadside emergency; keep one in your car or truck and always be prepared.”

The Gorillatorch Flare weighs just 9 ounces (including batteries), is 8-inches tall, has a MSRP of $34.95, and, features a 1 year limited warranty.  It is available for purchase at selected global retailers including and REI.

For additional product or company information, please contact media representative Mark Olson at


Joby creates well-designed, revolutionary products to inspire the creative and active lifestyle.

Joby is a young, high-growth company that revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. The brand has a strong and loyal following of consumers who are passionate about both innovative design and functional performance. Founded in 2005, Joby is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore and Shenzhen, China.


Mark Olson

Account Supervisor

Max Borges Agency for Joby                    

3050 Biscayne Blvd., Ste 701

Miami, FL 33137

(305) 576-1171 x17

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