Joby Media Center

Joby launches the “Candid Summer” worldwide iPhoneography Contest powered by Gorillamobile and Gorillacam iPhone app

8 Jul 2010

SAN FRANCISCO, USA – July 8, 2010 – Joby, the design-driven consumer product company and creator of the original Gorillapod, today announced a new contest that showcases the versatility of the Gorillamobile product line and the amazing photographic moments that can be captured using the robust Gorillacam iPhone application. The contest, which runs through August 15, is titled “Candid Summer – Capture the fun, unscripted moments that inspire your summer shenanigans.” The top five images will receive up to $100 worth of product be featured in the blog and may appear in future direct or print marketing campaigns.

“We are very excited about the “Candid Summer” contest,” says VP of Marketing for Joby, Scott Ellis. “The contest was inspired by the energy of an epic road trip or an exploration of the great outdoors. We wanted to use the event to tap into the creativity of (mis)adventures that happen during the summer and encourage people to share these moments, which often end up being more memorable than the planned trip activities.”

The popularity of camera-ready smart phones has made it easier than ever to catch spontaneous moments that would have previously been missed. Now any outing can be the perfect picture-taking opportunity– whether you’re documenting a fall overboard on a rafting trip, shooting a great night out with friends, or capturing the sunset at the perfect moment. The Gorillamobile case and stand combination is the ideal accessory for everyday adventurers as it effectively protects the phone from day-to-day challenges. The lightweight, bendable and wrappable tripod legs allow you to shoot from otherwise impossible angles and vantage points and easily fit into your pocket or bag, making it a convenient image capturing and video viewing accessory for any trip. In addition, the Gorillamobile plus Gorillacam App helps push these boundaries as low light situations, action shots and self portraits become pictures worth saving.  With over 1.7 million downloads, the Gorillacam App, is a must-have app for your iPhone with go-to features such as three shot burst, self-timer and time –lapse capabilities.

To enter the “Candid Summer” contest, participants need to upload their photos to Joby in the Wild at www.joby.com/inthewild, and include a short description of the photo story. To find out more about the contest visit: www.joby.com/candid-summer.

For additional product or company information, please contact media representative Mark Olson at markolson@maxborgesagency.com.

ABOUT JOBY

Joby creates well-designed, revolutionary products to inspire the creative and active lifestyle. The Company revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. Founded in 2005, Joby is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore and Shenzhen, China.  For more information about Joby please visit joby.com.

PRESS CONTACT

Mark Olson

Account Supervisor

Max Borges Agency for Joby

3050 Biscayne Blvd., Ste 701

Miami, FL 33137

(305) 576-1171 x17

markolson@maxborgesagency.com

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