Joby Media Center

JOBY GorillaMobile Ori Selected Best of Show for CES 2011 by Beatweek Magazine

18 Jan 2011

San Francisco, CA – January 18, 2011 – JOBY’s GorillaMobile Ori for iPad selected as best of show for CES 2011 by Beatweek magazine. Inspired by Origami and designed for the road warrior, the GorillaMobile Ori amplifies the productivity of the iPad with ergonomic design and sleek protection on-the-go. As Beatweek states, “It’s the most innovative portable iPad stand we’ve ever seen.”

Unlike anything else on the market, the GorillaMobile Ori transforms from a sleek protective case to a versatile, ergonomic positioning stand to unlock the true potential of the iPad. Drawing its inspiration from the folding art of origami, the GorillaMobile Ori is engineered from a superlight German-made aluminum/polypropylene composite used in high-performance cars. The four main viewing modes are optimized for the task at hand, so you can position the stand to watch a movie on the plane, flip through a business presentation or type an email at a café – with the ability to adjust the display height and viewing angle for maximum comfort. The Ori delivers sturdy stability in a sculptural, lightweight form and provides streamlined protection, so you can easily slip it into your bag when in folio mode.

For additional product or company information, please contact media representative Mark Olson at or Eileen Weinstein at

JOBY creates well-designed, revolutionary products that inspire the creative and active lifestyle. Ranked in the Inc. 5000 as one of the fastest growing companies in the US, JOBY is continuously innovating. The young, high-growth company revolutionized the camera accessories market in early 2006 with its GorillaPod line of flexible tripods and continues to redefine the consumer electronics market with its GorillaMobile and GorillaTorch product lines. Founded in 2005, JOBY is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Tokyo, Japan; Singapore and Shenzhen, China. For more information please visit