Puttyworld Media Center

Mad Scientists at Crazy Aaron’s Puttyworld Unveil Improved Super Magnetic Putty at Toy Fair 2013

11 Feb 2013

New Super Magnetic Thinking Putty on display at the 2013 International Toy Fair, Booth #1865

NARBERTH, PA – February 11, 2013 – Crazy Aaron’s Puttyworld, the US-based manufacturer of the world’s only magnetic bouncing putty, is releasing a newly improved and expanded line of Super Magnetic Thinking Putty at Toy Fair 2013. The updated Super Magnetic Thinking Putty has even cooler Super Magnetic properties, making it more fun to play with, and now comes in two unique colors: Tidal Wave is a deep iridescent blue and Reactive Razz is a beautiful red with purple iridescence. All four Super Magnetic colors include a ceramic magnet that is recommended for children 8 years and older.

“We listened to customer feedback,” founder ‘Crazy Aaron’ Muderick said. “We wanted to redesign the product to appeal to the widest possible range of customers, while at the same time unveiling two new colors that really pop.”  Super Magnetic Thinking Putty can be used to experiment, to relieve stress, and to play.

The improved line of Super Magnetic Thinking Putty is softer and more pliable, making it easier to stretch, squeeze and shape.  The new putty and the larger ceramic magnet make for a more rapid and stronger magnetic response.

The new line of Super Magnetic Thinking Putty will be on display at the 110th annual American International Toy Fair in New York City and will be available online at www.puttyworld.com in March 2013. Puttyworld’s booth will also showcase their full lineup of Thinking Putty, including Heat Sensitive, Glow in the Dark, Super Illusions and more.

About Puttyworld: 

Puttyworld was born in spring 2001, after Aaron Muderick had a successful run creating putty as a hobby in his basement and selling it from under his desk at work. Quickly dubbed “Crazy Aaron” by co-workers, he left the dot-com world to pursue his love for putty and has been having crazy fun ever since.

After expanding beyond the capacity of his parents’ basement, he moved production into several vocational facilities in Philadelphia’s suburbs, where Thinking Putty is proudly 100 percent Made in the USA by exceptional individuals with intellectual and physical disabilities.

Thinking Putty is loved by both children and adults, and is sold online at www.puttyworld.com as well as in several thousand toy and gift stores around the world.  With more than 30 amazing colors, including Super Magnetics, Glow in the Darks, Thinking Putty Creatures, and new Super Illusions, the putty possibilities are endless!

# # # 

Media Contact:

Cary Bell

Max Borges Agency

Account Executive

Phone: (305) 374-4404 x163

Email: carybell@maxborgesagency.com




Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.