Hexoskin Media Center

Hexoskin Has Arrived Down Under!

26 Jan 2015

Hexoskin officially launches in Australia and New Zealand

MONTREAL – January 26, 2015 – Hexoskin, a biometric smart shirt that provides users insights about their physical training, sleep and daily activities, will now be living in the Land Down Under in January.   It is a special month in Australia, as sports fans rejoice and welcome some of the worlds largest cycling, tennis, soccer and cricket stars taking part in major events all across the county.

There is no better time and place to officially launch Hexoskin in Australia than at the first UCI World Tour Event of 2015; the Santos Tour Down Under in Adelaide this week.

Along with former Olympic cyclist, Tour De France Green Jersey winner and official Australian Hexoskin ambassador, Baden Cooke, the Hexoskin Oceania team will be at the Tour Down Under, giving cycling enthusiasts the inside scoop on this ground breaking new product that is making ripples amongst the cycling elite.

“Launching Hexoskin in Australia allows us to offer localized knowledge and support, as well as quicker delivery and responses to our customers” said Lawrence Furlan, Hexoskin Oceania CEO. “For example, anybody who buys a Hexoskin this week will go into the running to win an all expenses paid ride with Baden in Melbourne.”

Hexoskin Oceania aims to revolutionize sports science in Australia and already has conversations with several Australia Football League (AFL) clubs, as well as other major sporting codes in Australia, which will be announced later this year. For the latest updates on Hexoskin in Australia and New Zealand follow Hexoskin Oceania on all social media sites.

Hexoskin is now available to Australians online at hexoskin.com.au, as well as bikeexchange.com.au, harveynorman.com.au or in the following stores: Bike Now (Melbourne), Bike Zone (Melbourne), Total Rush (Melbourne), SwimBikeRun (Melbourne), Swift Carbon(Melbourne) and Trak Cycles (Adelaide).  Hexoskin will also be available in select Harvey Norman stores next month.

About Hexoskin
Used for scientific testing1 and astronaut training2, Hexoskin is a smart device that connects to an intelligent sports garment with integrated sensors to capture body metrics, such as heart rate, breathing rate, acceleration, and more. Hexoskin’s mission is to record and organize personal health information and make it accessible and useful. To get better and more affordable health and fitness services, people will need to wear health sensors. Connectivity, increased interest for health and fitness, population aging and the consumerization of healthcare are strong tailwinds for Hexoskin. For more information, visit www.hexoskin.com.

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Media Contact
Jessica Darrican
Max Borges Agency

305-374-4404 x 116
305-299-3449
jessicadarrican@maxborgesagency.com

1Hexoskin data has been tested and validated by the University of Waterloo in Ontario, Canada.
2
Hexoskin is used by NASA and the Canadian Space Agency for training purposes.