Hercules Media Center

Hercules Partners with Scratch DJ Academy: Educating Future DJs on the Art of the Mix

9 Nov 2015

 Partnership includes donation of DJ controllers, creative collaboration on content, events and class lessons

New York, November 9, 2015Hercules, the mobile DJ controller specialist, today announces a partnership with Scratch DJ Academy to continue their mission to bring the art of DJing to everyone across the globe. As a product partner, all Scratch DJ Academy students across the six locations throughout North America and satellite programs across the globe will have the hands-on experience with Hercules DJ products including, DJControl Jogvision, and RMX2 Premium for Traktor in order to develop their skills and become top notch DJs. Scratch Academy and Hercules will also work on collaborative content that allow DJ enthusiasts who are searching for tricks and tips to gain access to useful information for free on YouTube.

“We are extremely excited to be working with Hercules and featuring their products in our classroom,” said Hapa Purdue, Brand Director for Scratch Academy. “As brands, we are in total alignment regarding providing education and access to the next generation of DJs and remixers. This is literally the tip of the iceberg and the future for our relationship is very exciting!”

Additionally, both companies will collaborate on classes, events, and post graduate opportunities for graduates in the DJ realm. Scratch DJ Academy students who demonstrate a passion and a dedication to DJing will also have an opportunity to participate in special opportunities and events throughout the year, including performing a set at the annual NAMM Show in 2016.

“This partnership with Scratch Academy will bring us one step closer to achieving our shared mission of helping others live their passions,” said Michael Peterson, North American Marketing Director for Hercules. “The partnership we have developed with Scratch is unlike anything else in existence and through it, we are now able to bring the mystery of DJing with today’s modern controllers, directly to those that want it the most. Ultimately, we are here to help support and educate emerging artists and encourage a new generation to get involved.”

Hercules: Digital Core. Analog Roots®

For over 30 years, Hercules has focused on innovating and developing digital audio solutions which continue to inspire users with endless new possibilities. The brand constantly draws on its roots in analog audio, in order to offer cutting-edge devices, celebrated for their precision and sound quality. From the very first sound card to the latest high-tech mixing controllers, Hercules has built up a level of expertise and know-how widely acknowledged within the audio industry.

With the digital audio era still in its early stages (considering analog audio’s more than a century and a half of history), we find ourselves facing a new path whose direction is ours to chart. Acknowledging and respecting where we come from – while at the same time remaining keenly focused on the evolution of audio and DJing – is the philosophy which guides the brand everyday: Digital Core. Analog Roots®.

 For more information, please visit: www.hercules.com.

About Scratch DJ Academy:

Scratch DJ Academy, co-founded in 2002 by Rob Principe and the late Jam Master Jay of the legendary group Run DMC, has taught over 500,000 people from all 50 states and 35 countries at its five flagships and ten satellite locations.

With its copyrighted curriculum, state of the art equipment, local celebrity instructors, and emphasis on mentorship and community, Scratch DJ Academy offers introductory, intermediate, and advanced courses along with certification and professional programs, giving DJs and producers of all skill levels the opportunity to realize their aspirations.

For more information about Scratch DJ Academy, please visit http://www.scratch.com/


Guillemot Corporation

Guillemot Corporation is a designer and manufacturer of interactive entertainment hardware and accessories. The Group offers a diversified range of products under the Hercules and Thrustmaster brand names. Active in this market since 1984, the Guillemot Corporation Group is currently present in 11 countries including France, Germany, the UK, the United States, Canada, Belgium, Holland, Hong Kong, Romania and Italy, and distributes its products in more than 60 countries worldwide. The Group’s mission is to offer high-performance, ergonomic products which maximize the enjoyment of digital interactive entertainment end users. www.guillemot.com

© 2015 Guillemot Corporation S.A. Hercules® is a registered trademark of Guillemot Corporation S.A. All other trademarks and brand names are hereby acknowledged and are property of their respective owners. Illustrations not binding. Contents, designs and specifications are subject to change without notice and may vary from one country to another.

 

Media Contact:
Adam Weissman
Max Borges Agency
adamweissman@maxborgesagency.com
305-374-4404 x137