Haier Media Center

Haier Showcases U+ Smart Life Platform at CES 2016

5 Jan 2016

Open Ecosystem Offers Whole Home Smart Solutions

Las Vegas, N.V., January 5, 2016 —  Haier, a global leader in consumer electronics and appliances, will showcase the Haier U+ Smart Life Platform at CES 2016 (Central Hall Booth #12814).  This platform is an open ecosystem network developed through consolidation of global resources. The U+ Smart Life Platform consists of smart air, diet, water, security, health, and entertainment ecosystems. The objective is to connect the home and bring consumer solutions to ease everyday life.

Home appliance makers worldwide have shifted to smart strategies at an accelerated pace. In China, Haier has been a pioneer in smart home appliances. The U+ platform, through an open interface protocol, creates a connected system where home appliance makers can interface with each other freely and without barriers. This allows for “dialogues” across smart household brands and products by enabling a variety of home appliance products and services to be connected within the system. Using the U+ platform, consumers have access to real-time information about their home appliances on their mobile device via a dedicated app.

Smart Life Areas

KITCHEN: The Haier smart home offers a personalized food solution, including refrigerator food management, refrigerator sterilization, cooking, and wine storage. One of the key innovations is Smart Window technology which allows consumers to check and operate their refrigerator via a mobile device. Adjusting the temperature, checking refrigerator contents and their expiration dates. It also recommends recipes according to the contents available in your fridge and even reminds you of what you need to buy when you are in the supermarket.

AIR: An important component of the U+ Smart Life Platform, the smart air ecosystem provides air quality monitoring and automatic air purification. The smart air ecosystem includes Air Box, the Tianzun air conditioner and air purifier, Tianbo air conditioner and Aircube. Once detecting an air quality issue or excessive amount of particulates, a message is sent to a smart phone and automatically starts the Tianzun air conditioner to remove harmful particulates.

LAUNDRY: Laundry is a household chore which has traditionally bound us to the confines of the house, as we have to be present to start a cycle and monitor cycle status until the laundry is finished. Users can remotely select their program, start washing cycles and view cycle status via an app on their mobile device. The intelligent washing machine also sends a notification at the end of the cycle and alerts users when detergent is running low, with the option to purchase recommended detergents and softeners via the app.

SECURITY: Haier SmartCare provides a solution to give control and peace of mind for the entire home. This intelligent and portable household kit consists of a gateway, smart plug, magnetic door and window sensor, multifunctional sensor (infrared detection of moving objects, temperature and humidity) and water level sensor. With only one app to control the kit, consumers can relax on their travels, safe in the knowledge that Haier SmartCare will send alarm notifications in real-time for any unexpected scenarios.

BATHROOM: New Haier bathroom smart products are meant to improve healthy living, based around the Magic Mirror. This touchscreen mirror can be used to control other smart bathroom products, such as a bathroom scale, skin tester, multi-functional body detector, smell sensor and water heater.

Before coming back home, use an app on your mobile device to prepare hot water or set up comfortable temperature and humidity. Media content can also be viewed on the Magic Mirror, meaning users can read the news or watch a movie while taking the bath, check the temperature and receive clothes recommendations.

For more information, high-resolution images or to book a time to see us at CES 2016, contact PR representatives at haier@maxborgesagency.com.

About Haier America

Haier America, headquartered in Wayne, N.J., is a subsidiary of Haier Group, the world’s #1 major appliances brand by volume as ranked by Euromonitor International 2014, and a global leader in consumer electronics. Haier employs more than 60,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $32.6 billion in 2014. For more information, please visit www.haieramerica.com or connect at www.facebook.com/Haieramerica and Twitter @haieramerica.



James Liess
Haier America


Jessica Darrican
Max Borges Agency
305-374-4404 x.116