Gear4 Media Center

No. 1 British Case Company GEAR4 Makes U.S. Debut with Tough Line of Slim Cases to Protect Your New iPhone 7 and 7 Plus

8 Sep 2016

Slim cases with D3O® technology reflect a smart, modern and functional approach to protective design

London – GEAR4, makers of modern, slim, British mobile accessories, today makes their U.S. debut with their new iPhone 7 and iPhone 7 Plus case portfolio, featuring D3O – the most advanced shock absorbing technology for enhanced impact protection. The Piccadilly, Carnaby, Oxford and Soho cases combine with modern forms and materials to deliver the ultimate combination of sleek protection.

The D3O® impact technology used in the cases is the same material found in football helmets, combat uniforms and protective gear worn by pro athletes (including Usain Bolts) and extreme sportsmen, such as Olympic ski teams. D3O® has a unique molecular structure; in standard conditions the molecules flow freely allowing the material to remain soft and flexible, but on impact lock together to absorb and dissipate the impact energy, which means your device stays safe when dropped.

GEAR4 designers combined this unique technology with designs that enhance the elegant form of the iPhone to deliver an unprecedented level of protection while still honoring the design of the device itself. All of the new GEAR4 cases for iPhone 7 and 7 Plus are available for immediate purchase at

The Piccadilly











The Piccadilly case is the perfect choice if you desire protection but want your phone to remain as close to the original look as possible. Offering the world’s first Metallic D3O® technology to perfectly color match your iPhone, GEAR4 designers have perfectly tuned the color match to appear as an extension of your phone while offering the best protection available. GEAR4 is the first case brand to use INJECTABLE D3O®, delivering more impact protection per cubic millimeter than other leading materials. These ultra-slim, ultra-modern, ultra-protective cases that can make an impact and still blend with contemporary life.

Piccadilly is scratch-protected with UV coating and offers easy access to all ports. Available in Gold, Rose Gold, and Silver for iPhone 7 and iPhone 7 Plus. Click here for additional Piccadilly images.

MSRP $34.99


The Mayfair











A nod to modern luxury, the Mayfair is made from beautifully crafted fine leather for an extra touch of extravagance. The ideal choice for blending business and leisure, the Mayfair features the same integrated D3O® technology to protect your device while preserving its simple, chic look.

Mayfair is scratch-resistant and available in black or brown leather, featuring slim fitting protection. Click here for additional Mayfair images.

MSRP $49.99


The Soho    











Make a sleek statement with Soho’s transparent case and Apple color-matched D3O® technology for protection that honors the original design of the iPhone. Featuring a TPU bumper the mimics your phone’s original color, the Soho comes in Gold, Rose Gold, Silver and Black. It is available for iPhone 7 and 7 Plus. Click here for additional Soho images.

MSRP $39.99


The Carnaby











A new design for the iPhone 7, the Carnaby offers protection without the bulk and features a perforated back panel with color matched D3O® and a tinted rear to enhance the original color of your iPhone.

The bumper around the case is finished in a beautiful grey. It is also available for iPhone 7 Plus, and both cases are scratch resistant. Click here for additional Carnaby images.

MSRP $39.99


The Oxford Bookcase











GEAR4’s multi-tasker, the Oxford mobile wallet features slots for credit cards and also a convenient stand for viewing videos in landscape. It’s unique clip closure design keeps your valuables safe. Function doesn’t compromise form on the Oxford, as it features the same D3O® smart materials that offer impact protection from shocks and drops.

The Oxford comes in Gold, Rose Gold, Silver and Black. It is also available for iPhone 7 Plus. Click here for additional Oxford Bookcase images.

MSRP $39.99


All GEAR4 cases for iPhone 7 and iPhone 7 Plus are available now at Media members interested in more information may contact Claire Rocawich at


About GEAR4

Founded in 2006, GEAR4 is the Number One impact protection case brand in the UK. In 2015 GEAR4 partnered with D3O to create the worlds leading impact protection products for a range of consumer products.

Ten years old and established in over 40 countries, GEAR4 has a proven track record of creating world leading products that have satisfied millions of consumers worldwide.

Working to the impeccable standards of British engineering and innovation, GEAR4 pride themselves on the constantly delivering unique, well-designed products that protect your most precious devices.


About D3O®

D3O develops ground breaking impact protection solutions and is a market leader in protective wear and shock absorbing materials. The UK based company currently supplies leading brands in the electronics, sport, motorcycle, industrial workwear, law enforcement and military protection markets.

D3O uses unique patented and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties that are used in impact protection products. Based on non-Newtonian principles, in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible, but on impact, lock together to dissipate impact energy and reduce transmitted force.

D3O licenses its protective solutions to leading brands and organizations worldwide including Under Armour, Schutt Sports, Snickers Workwear, Dr. Martens, US Special Forces, 3M, Furygan and Scott Sports.


Media Contacts

Claire Rocawich

305-374-4404 ext. 110

Meghan Petchel

305-374-4404 ext. 162


Max Borges Agency is an award winning tech PR agency based in Miami with multi-national clients targeting the global consumer.