FINIS Media Center

FINIS Announces the Positive Drive Fins

11 Oct 2011

Swim fins designed for correct propulsion with all swim strokes

Livermore, CA – (October 11, 2011) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the immediate availability of the Positive Drive Fins (PDF’s), swim fins designed for correct propulsion with all swim strokes. These uniquely designed fins promote a natural inward supination kick style, allowing the feet to flex naturally and help to increase leg strength, foot speed and ankle flexibility. FINIS Positive Drive Fins are available in a variety of sizes from Y8 – Men’s 13 for $21.99 – $27.99 at ww

“As a fitness or competitive swimmer you want to optimize your time in the water by maximizing your workout and performing swim movements with the proper technique,” says John Mix, President of FINIS. “Our new Positive Drive Fins provide a swimmer with a tool that will improve their overall swim technique and increase propulsion across all swim strokes.”

Positive Drive Fins offer versatile training, they can be used to correct propulsion during kick cycles and for safely building power in your breaststroke kick. With an asymmetrical design, ellipsoidal blade that generates correct propulsion and adjustable heel strap, swimmers will have a more natural kick cycle while wearing a fin that allows the feet to flex naturally.  These fins are also great for all four competitive swim strokes and for training in the individual Medley event.

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About FINIS:

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

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Media Contacts:
Jennifer Baybrook
Senior Account Manager
Max Borges Agency
1.305.576.1171 ext. 113