FINIS Media Center

FINIS Announces Partnerships with RunKeeper and SportTracks for Instant Tracking of Your Swim Workout

3 Aug 2011

FINIS Swimsense® Performance Monitor now integrated with multiple workout apps including RunKeeper and SportTracks

Livermore, CA (August 3, 2011) – FINIS, the Worldwide Leader in Technical Swimming Development is pleased to announce their partnerships with RunKeeper, a popular online fitness platform for measuring and improving your fitness and SportsTracks, a GPS-integrated workout logging software for Windows PCs. FINIS Swimsense® users can now send their swimming data to RunKeeper or SportsTracks for easy online progress monitoring and comparing with other swimmers and fitness enthusiasts. The FINIS Swimsense® Performance Monitor, powered by Sportsense®, tracks stroke types, records the number of laps swum, total distance, stroke rate, SWOLF score, calories burned, lap time, pace, stroke count, distance per stroke and allows users to monitor their workouts over time via the included software.

“We worked with Sportsense Technologies Inc, RunKeeper and SportTracks to create this integration because we know that many swimmers engage in a wide range of fitness activities,” says John Mix, president of FINIS. “We believe that being able to see a holistic view of your workout can help individuals track progress and improve performance.”

“RunKeeper makes tracking your workouts fun, social and easy to understand so that you can improve the quality of your fitness,” says Michael Sheeley, Cofounder of FitnessKeeper. “We are proud to partner with FINIS and we hope to capture the interest of swim enthusiasts with our program.”

“SportTracks 3 with more than 40 new features makes tracking your fitness goals and creating workouts easy” says Aaron Averill, President of SportTracks. “We are thrilled to work with FINIS in helping swimmers track their progress and plan their workouts.”

FINIS: Swimsense® (powered by Sportsense®)
World’s Only Swim Performance Watch Monitor that Tracks Swim Stroke Type

  • Automatically captures and gives insight into your performance/workout as soon as you start swimming
  • Monitor records by stroke type via motion sensing technologies for workout analysis
  • Analysis software displays distance, calories, different stroke types, pace, stroke count, efficiency, SWOLF Score and workout timeline
  • Allows you to configure the settings for unique pool sizes, meters, yards, gender and weight

Swimsense® Performance Monitors are available at FINISINC.com for $199.99, RunKeeper™ is accessible at Runkeeper.com and SportsTracks is accessible at ZoneFiveSoftware.com.
For more information about Swimsense® and the entire FINIS® product line visit FINISINC.com. Swimsense is a registered trademark of Sportsense® Technologies, Inc.
About RunKeeper
RunKeeper is a mobile app and online social community that helps users track their activities and personal health data to improve the overall quality of their fitness. The company is powered by the Health Graph, a corollary health and ftness engine, that has helped the company grow its user base to over 6MM fitness enthusiasts. Last month, RunKeeper unveiled the Health Graph API, providing app developers and device manufacturers, such as Swimsense®, with access to the Health Graph’s robust data set, viral marketing resources and the same sales channels that have driven RunKeeper’s own rapid growth.
About SportTracks
SportTracks is a GPS-integrated workout logging software for Windows PC’s. Users can enjoy tracking their fitness goals in an easy-to-use tool, target workouts to achieve a PR in their next race and achieve weight loss goals or maintain an ideal weight. SportsTracks also allows users to monitor weekly time and distance totals to prevent over-training and maximize workout results with powerful data analysis. SportsTracks shows users GPS routes with street, topo and satellite maps, detail pace, elevation and heart rate graphics and more.

About FINIS®:
Founded in 1993 in Northern California, FINIS® was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS® products are currently available in over 60 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers. Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS® Blog at http://blog.finisinc.com
Media Contact:
Jennifer Baybrook
Account Executive
Max Borges Agency
1.305.576.1171 ext. 13
jenniferbaybrook@maxborgesagency.com

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