Former Starbucks, MySpace and Thousand Trails executives join forces to dominate grilling industry with the only solution for mess-free, portable and all natural grilling
Kirkland, Wash. – (June 24, 2010) – P&M Products, manufacturers of the ready-to-use instant, recyclable, portable EZ Grill that’s taken the U.S. by storm, is proud to announce three new members to its Board of Directors: Howard Behar, Joe Abrams and C. James Jensen.
“I could not be happier to have the mentorship of these distinguished gentlemen and business leaders,” said Phillip Swan, CEO of P&M Products, Inc./EZ Grill. “It is a testament to the business opportunity in front of us that we continue to attract the very best experts in their respective fields to work with us.”
Behar, former President of Starbucks North America and Starbucks International, joined the international premium coffee giant as Vice President of Sales and Operations in 1989 when there were only 28 stores. By the time he was named President in 1995, he had helped grow the company to 400 stores and under his leadership, Starbucks opened its first Tokyo location and introduced the brand across the Middle East, Asia and United Kingdom.
For the past 35 years, Abrams, who specializes in working with start-up and early stage companies, has joined forces with numerous companies to build businesses, raise capital and achieve liquidity. He founded The Software Toolworks, a publicly traded developer, publisher and distributer of educational and entertainment software and co-founded Intermix, the parent company of MySpace.
Jensen is Co-Founder and managing partner of Madison James LP, a provider of full-service sales and marketing support to select luxury master-planned communities, as well as Mara Gateway Associates, a privately owned real estate investment company. Formerly, he was the Chairman and Chief Executive Officer of Thousand Trails, Inc., a national network and industry leader of private campground resorts.
These three distinguished professionals will serve as a leadership support system to help P&M Products surpass sales goals and create a sustainable and longstanding brand for its portable, instant and disposable grill.
The EZ Grill, available in Regular size (1.81 lbs) and Party size (3.31 lbs) for $4.99 and $9.99 ($9.88 at Wal-Mart), respectively, lights with just one match and consistently cooks for at least 1 ½ hours post ignition to ensure superior grilling quality and flavor. It can be purchased nationwide at Wal-Mart and Safeway stores, in addition to numerous regional supermarkets and convenience stores across the country. Visit www.ezgrill.com to find a retailer near you.
To request more information on the EZ Grill, including hi-res images, local retailers, or product samples, please contact PR representative Jenny Coleman at (305) 576-1171 x24 or email@example.com.
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Founded in 2008, P&M Products aims to lead the BBQ and grilling industry by delivering environmentally responsible products at a superior value to consumers while being a reliable and ethical supplier to its retail partners. The company’s flagship product, the EZ Grill, is an all-in-one BBQ and 100% recyclable portable grill. For more information on P&M Products or the EZ Grill, please visit www.ezgrill.com.
Max Borges Agency
(305) 576-1171 x24