designed by m and Jon Liow partner to create minimal solution for overheating laptops
MIAMI – September 5, 2013 – designed by m’s mission is to make products unique, affordable, functional and durable without sacrificing quality or style. Enter Jon Liow, industrial designer. Liow designed CURB, a stand that raises laptops to an angle that increases airflow and provides a more ergonomic working position. designed by m took the concept and made it reality. Today, CURB is available for pre-order at www.thinkbym.com.
CURB is a lightweight triangle-shaped bar that prevents laptops from overheating by raising them off the surface. It also reduces ambient heat, thus prolonging the device’s battery life. The triangle shape allows for two different degrees of elevation depending on user preference. A ‘V’-shaped cutout in the middle of the bar provides a slot for the cable, so when the laptop is unplugged, the cable won’t fall to the ground.
designed by m CEO Lester Mapp saw Liow’s CURB concept on a popular design blog in the spring of 2013. “CURB is so simple its genius,” said Mapp. “It’s both minimalistic and functional, which fits in perfectly designed by m’s brand promise to provide consumers with unique, well designed products that enhance their daily experience.”
Liow had the same sentiment when he saw designed by m’s AL13, a uniquely designed iPhone bumper that protects the phone without changing its look. The two decided to combine forces to launch CURB: Liow had the vision and designed by m had the resources to bring the product to market.
CURB won’t be their last partnership, as Liow is now Lead Industrial Designer at designed by m.
CURB comes in seven colors, including white, dark grey, light gray, pink, blue, lime, and a limited-edition “believer” green. Made of food-grade silicon, it’s both lightweight and durable. It’s available for pre-order on designed by m’s website, www.thinkbym.com, for $12.99; shipping is free both in the US and internationally. Pricing will go up after the pre-order period.
Check out a video about CURB here.
About designed by m
We believe that affordability, premium quality and unparalleled design should always go hand-in-hand. Together the three are stronger, more powerful and more meaningful than they could ever be apart. For more information, check out our website, www.thinkbym.com, and follow us on Facebook, Twitter and Instagram.
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Max Borges Agency
Phone: (305) 374-4404 x163
Max Borges Agency is an award-winning tech pr firm based in Miami, FL with multi-national clients targeting the global consumer.