Bracketron Media Center

Change the Way You Hang, Store & Organize with Well & Goode’s GEL SNAP LOCK

18 Nov 2015

Bracketron Debuts Well & Goode’s Gel Snap Lock technology, eliminating the need for suction cups and messy adhesive strips

Minneapolis, MN. – Nov. 18, 2015 – Bracketron, an industry leader in intelligent mounting solutions and accessories, announces the new Well & Goode line of effortless home organization with the debut of Gel Snap Lock on Kickstarter. The fail-safe Gel Snap Lock system delivers consistent holding power from the moment it’s attached until someone releases the lock. It detaches without compromising surfaces, and is ready to be used again in any space. Pledge levels start at $5 for one basic item or two standalone Snap Locks.

“People often have trouble securing and storing their kitchen, bathroom and deskside items using traditional hooks or adhesives, especially when they may have limited space,” says Andy Chow, Vice President of Product and Business Development. “Well & Goode’s Gel Snap Lock makes organizing your home or office simple without comprising in design or durability.”

The Well & Goode line combines low-profile design and quality construction to deliver new easy-to-use hardware for everyware. Gel Snap Lock’s superior suction technology keeps items clinging to virtually any surface, including stainless steel, sealed wood, glass, tile and laminates in nearly any environment. The quick-detach feature lets you remove and reuse if you’re feeling creative or moving to a new location. Products are engineered with an adhesive-free grip vacuum technology that leaves no marks or residue.

Designs include hooks, clips and other household accessories for any room, leaving the organization possibilities endless. Shelf Items include an 8” Basket, Hanging Tray or 12” Basket, perfect for hanging shampoo bottles in the shower or spices in the kitchen. Hook Items include a Side x Side Hook, Over Under Hook and Robe Hook, a fit for hanging accessories in the bedroom or keeping purses, hats and coats stored away. For a personalized touch, Well & Goode created a reward that invites backers to submit their own pattern to receive as a 3D-printed 8” Basket or Hanging Tray.

Items available for pre-order on Kickstarter include standalone Gel Snap Locks, Shelf items, Hook items and 3D-printed patterns. A Gel Snap Lock pair or Hook item is available for the discounted rate of $5; 1 Shelf item paired with 1 Hook item starts at a $20 pledge level; and a 3D-printed pattern Shelf item is available for $55. Early Bird Specials, Bundles and a VIP package to the 2016 Housewares Show in Chicago are also available for purchase.

The Kickstarter ends on Dec. 18th, with Cyber Monday deals becoming available on Nov. 30th. Media members interested in more information or product demonstrations can contact Lissette Calveiro at

About Bracketron                                  
Bracketron is the industry leader in universal mounting solutions and accessories for many of today’s most popular mobile and handheld technologies including smartphone, tablet, GPS, camera and MP3. Bracketron offers a broad selection of mounting configuration options designed to offer an optimal level of flexibility and functionality. The company has broadened its product line to include a variety of flexible mounting options designed to extend the use of the device and enhance the overall user experience. For more information about Bracketron, visit



Press Contacts:

Lissette Calveiro
Max Borges Agency
Tel: 305-374-4404 x126

Meghan Petchel
Max Borges Agency
Tel: 305-374-4404 x162