booq Media Center

Booq Strikes Again with a Sleek Design and Innovative Features, Mamba shift is the Ultimate Tool for Your Busy Lifestyle

15 Dec 2009

Lightweight, extremely functional backpack uses a compact exterior to conceal a plush and roomy interior

Sierra Madre, California – (December 15, 2009) – Booq, a leading brand of premium laptop carrying cases for creative professionals, unleashes the striking Mamba shift. Mamba shift’s cool and compact exterior peels open to reveal a plush, well padded interior. With conveniently located side pockets and quickly accessible compartments, Mamba shift makes it easy to operate while on the go. Available at and retailers throughout the country, booq combines sophisticated design and functionality to deliver high-quality bags and cases for the next generation of ambitious professionals.

Intelligently designed with high-quality YKK zippers and slender easy-access side compartments, the cool black Mamba shift is perfect for storing items you routinely need while on the move. The shoulder straps come equipped with a unique elastic pop-out iPhone pocket that keeps your phone protected and at your finger tips through every shift in your busy day. Once you unzip and peel back the outer skin, Mamba shift opens up to reveal a stylish red interior that boasts multiple features to help organize and mobilize your hectic lifestyle. The main compartment includes a document storage pocket as well as a convenient pen holder located at the top of the interior. Diagonally overlapping interior pockets make it easy to see, search, and store all your gear. Booq has also included a unique separate zippered pouch for cables, hard drives, and any other small accessory you would like to keep protected.

Located in a second zippered slot, the densely padded laptop compartment includes two removable padded inserts that help provide the most protection for your laptop. With its stylish red detailing, compact outside design, and an airmesh back padding, the Mamba shift is cool inside and out. Mamba shift comes equipped with Terralinq™, booq’s innovative service which helps reunite the owner with a lost & found bag.

booq: Mamba shift L features include:

  • 1680 denier ballistic nylon exterior with water-repellant coating and interior water repellant ripstop lining
  • Diagonally overlapping interior accessory pockets, provide easy access to all your gear
  • Separate accessory zipper pouch to carry cables, external hard drive, etc.
  • Elastic pop-out iPhone pockets integrated into shoulder straps
  • Airmesh back padding increases comfort and allows heat to escape
  • Equipped with Terralinq service, helps reunite you with your lost bag

Mamba shift L is available for $149.95 at and various retailers throughout the U.S

“Mamba shift is one cool character,” says booq founder and CEO Thorsten Trotzenberg. “This backpack has all the features today’s creative professional needs. From the pop-out iPhone pocket and overlapping accessory pockets, to the separate zipper pouch, Mamba shift is one of our most functional backpacks yet.”                       

To request additional information about booq, please contact PR Representative Brad Hobbs at (305) 576-1171 x19 or by e-mail at To learn more about booq, go to

About booq

Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.

Media Contact:

Brad Hobbs

Account Executive

Max Borges Agency

3050 Biscayne Blvd., Ste 701

Miami, FL 33137

(305) 576-1171 x 19