booq Media Center

Subtle and Smooth, booq Reveals Their Newest Messenger Bag, the Shadow

23 Sep 2015

Shadow blackShadow Gray

Uniquely shaped messenger bag with dedicated laptop compartment is specifically designed for carrying everyday essentials

SIERRA MADRE, Calif. – The team at booq, designers of stylishly functional laptop bags, backpacks and carrying cases for creative professionals, reveals their latest messenger bag: the Shadow. Available in gray and black, the Shadow features a unique profile and simply sleek exterior that makes for discreet carrying for users’ most valuable tech gear. Compact and lightweight, the Shadow’s interior offers a spacious main compartment, a zippered pocket to store smaller accessories and a padded laptop compartment to keep a 15” MacBook or PC safely stored. The Shadow is available now for $130 (black) and $160 (gray) at and various retailers.

“The user experience is always the first step in the process when we’re creating a bag,” says Kema Subsomboon, Lead Product Designer at booq. “We’ve designed the Shadow to be an everyday messenger that is so well suited to day-to-day use, it could be an extension of the carrier himself. The size, shape, and style makes it the perfect grab-and-go bag for carrying essentials.”

Shadow black interior exterior

The exterior of the gray Shadow features a water resistant jute, custom nylon seatbelt shoulder strap and a front flap that’s secured with aluminium buckles, while the black version features a water resistant 1680D ballistic nylon material, custom nylon seatbelt shoulder strap and a front flap that’s secured with plastic buckles. Both include a large back pocket for exterior storage. The spacious interior of the gray Shadow is lined with a silky smooth polyester, while the black Shadow is lined with nylon and offers room for books, magazines and other documents. An interior zippered pocket features two slip pockets and two pen slots to keep smaller accessories organized, while a densely padded laptop compartment keeps a 15” laptop safe from moisture and scratches. The side of the bag is accentuated by a quick access zippered pocket for important items such as keys, wallet and phone.

Like all booq bags, the Shadow comes with a five-year warranty and unique Terralinq serial number, a service provided by booq designed to help owners recover lost bags.

The Shadow is available now for $130 (black) and $160 (gray) at and various retailers. See more of booq’s messenger bags here.

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About booq
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come. Follow booq on Facebook, Twitter, and Instagram.

Media Contact
Trisha Nieder
Creative Strategist
Max Borges Agency
80 SW 8th Street, Floor 19
Miami, FL  33130
(305) 374-4404 ext. 154


Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.