Bling My Thing Media Center

Bling My Thing Debuts UBling! at IFA 2012

3 Sep 2012

A Do-It-Yourself Kit for Creating Customizable Cases for iPhone Allows Users to Become Chief Designer of Their Phone Case

UBling! App Available for Creative Inspiration and Sharing Work Though Social Media Network








Berlin, Germany – September 3, 2012 – Bling My Thing, innovative design company led by renowned designer, Ayano Kimura, and known for crystal customization designs, unveils the UBling! collection at IFA 2012 in Berlin. UBling! Cases for iPhone allow the user to Think, Create, and Refresh their own case designs for iPhone. Each UBling! case comes with a colored faceplate with 269 holes which can be affixed with UBling! POPS™, colorful bead-like inserts, to complete the do-it-yourself design. The UBling! app allows the user to pre-plan and share designs on Facebook and with other UBling! users. The opportunity for cases to be featured on the “best of the month” tab at is also available via the UBling! app.

Ubling! faceplates allow iPhone users to take artistic command of the case design. When tired of one look, all POPS can be readjusted to construct a completely new work of art. UBling! is available in two main sets, black or white. Fun Packs can also be purchased separately and contain various color faceplates along with colored POPS for more elaborate creativity and fun.

A special patent-pending locking mechanism allows users to semi-permanently lock POPS onto the faceplate. Removing the locking sheet allows a design to be undone and POPS to be re-applied in new patterns as often as the user desires.

The UBling! app allows the user to visually plan out designs in advance and share masterpieces with other users on Facebook and the Ubling! website. The UBling! app is free on iTunes.

Faceplates will fit the new design for iPhone, and make a wonderful gift for imaginative people of all ages or can be given as a pre-designed, personalized gift.

UBling! has an MSRP of $39.99 and will be available on the third week of October 2012. For more information please email Samantha Drazin or call 305.374.4404 x154. More information on UBling! by Bling My Thing can be found here.

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About Bling My Thing

Bling My Thing has been the pioneer of crystal customization since 2005. Led by Japanese designer Ayano Kimura, Bling My Thing is one of the first company’s in mobile accessories to become a licensing partner of Swarovski AG. Adorned with SWAROVSKI ELEMENTS, Bling My Thing designs have become popular among the rich and famous around the world. In June 2012 Bling My Thing launched a more affordable line of mobile cases so that all women can add some luxury and glamour to the mobile phone experience. Bling My Thing has been commissioned by such as Swarovksi, BMW, Nespresso and T-Mobile.

Most recently, Ayano Kimura and Bling My Thing released the UBling! collection, a do-it-yourself case for the iPhone.

More information on Bling My Thing can be found at, and information specifically on UBling! can be found at

Samantha Drazin
Max Borges Agency
Account Executive
305.374.4404 x154

Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.