ARCHOS Media Center

ARCHOS Unveils Colorful Platinum Smartphones

25 Sep 2014

Denver – September 25, 2014 – ARCHOS, a pioneer in Android™ and Connected Devices, announces the availability of its new range of Platinum smartphones, the ARCHOS 45c Platinum and ARCHOS 50c Platinum.  Equipped with state-of-the-art components, including MediaTek quad-core processors and IPS screens, both smartphones enjoy the smoothness of the Android KitKat® operating system and are now available with three colorful back covers starting at $99.

A Color for Every Taste

ARCHOS’ new Platinum smartphones delivers a splash of color with vivid IPS screens that display an amazing array of colors at different viewing angles and three interchangeable back covers.  Included in every unit, a selection of deep black, metallic blue and spicy pink back covers perfectly complement the smartphone’s bright screen.  The ARCHOS 50b Platinum also comes with a see-through protective case and an 8 GB micro-SD card.

Power in Style

ARCHOS’ 45c and 50b Platinum smartphones are powered by MediaTek’s latest quad-core processor and dual SIM capability. They are also equipped with an ultra-sharp 2 MP front camera for better selfies and a 5 MP or 8 MP back cameras with autofocus and LED flash.  Perfect for capturing special moments, the smartphones easily record video in full 1080p HD without missing a pixel.

“ARCHOS’ latest smartphones bring quad-core performance and the latest multimedia features to the style, utility and affordability conscious consumer,” says Siegmund Redl, MediaTek’s VP and GM of Corporate Marketing in Europe.  “MediaTek is pleased to be powering ARCHOS’ latest Platinum devices.”

”The addition of MediaTek’s latest quad-core processors gives our Platinum line of smartphones the extra power needed to perform even the most demanding tasks,” states Loïc Poirier, CEO of ARCHOS.  “The 45c and 50b Platinum smartphones pack surprising performance in stylish and colorful designs.”

The ARCHOS 45c and 50b Platinum smartphones are now available for $99 and $119 respectively and will be on display at Booth 1A-F09 during HKTDC from October 13th to 16th.   For more information about ARCHOS’ entire selection of smartphones, tablets and connected objects, visit www.ARCHOS.com or follow us on Facebook and Twitter.

Technical Specifications

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About ARCHOS
ARCHOS, a pioneer in the portable audio and video player market, and now specializing in Android Tablets and Smartphones, has repeatedly revolutionized the market for consumer electronics since 1988. Today, ARCHOS offers its own line of Android Tablets and Smartphones, as well as a full line of OEM devices. In 2000, ARCHOS launched the Jukebox 6000, the first MP3 player combined with a hard disk. In 2008, ARCHOS launched the first generation Internet Tablets, and then the first ever Android powered tablets in 2009. In 2013, ARCHOS launched its first generation of Smartphones with the ARCHOS Platinum series. ARCHOS has offices in the United States, Europe and Asia. ARCHOS is quoted on Compartment C of Eurolist, Euronext Paris, ISIN CodeFR0000182479. Website: www.archos.com.

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Media Contact:
Pedro Chen
Max Borges Agency
Sr. Account Manager
(305) 374-4404 x139
pedrochen@maxborgesagency.com