Annex Products Media Center

Annex Products Unwraps Its Latest Creation- the Playa Case

4 Apr 2012

iPhone case with ultimate protection for the iPhone and its user

Melbourne, Australia – April 4, 2012Annex Products, the company behind the innovative Opena® and the Quad Lock iPhone Cases, now brings you the Playa™ Case, the ultimate protection system for you and your iPhone.

The Playa™ Case is a protective Polycarbonate hard case specifically designed for the iPhone 4/4S, featuring a discrete storage compartment. Easily accessed by a secure and reliable sliding action at the rear of this super-thin cover, the compartment can carry two condoms in complete privacy. No condoms falling on the red carpet for the Playa Case owner!

Click here for Playa Case Video: Playa™ Case Video

The Playa™ Case joins Annex’s imaginative line of protective cases that includes the bottle opening Opena®  and the versatile multi-purpose Quad Lock case. The idea behind the Playa™ Case is to ensure that protection is never farther away than your fingertips. After observing how the ring of a condom can be easily viewed through the leather of a wallet, the Playa™ Case creators wanted to ensure that while you’re playing it safe, you’re not giving the game away.

“Annex Products™ has always prided itself on developing strong, reliable protection solutions for the iPhone,” says Annex Products™ co-owner, Robert Ward. “With the Playa™ Case, we have taken protection to another level, for the iPhone user, and not just the phone itself,” Ward says.

Availability

The Playa™ Case will retail for $29.95 and be available in three colors – black, white and pink. The Playa Case will available in the summer 2012. Sign up here:  Playa Case to be among the first to become a Playa

To request more information on the Playa Case, contact PR representative Andrew Felix at (305) 371-9736 x136 or Andrewfelix@maxborgesagency.com.

About Annex Products

Annex Products was founded by Rob Ward and Chris Peters from Melbourne, Australia, two mates who like to make things happen and designers and developers of the Opena® case. Chris is an Industrial Designer with a passion for good design and Rob is an idea man with a knack for online sales and marketing. Together they combined their powers to make the Opena® case a reality. Originally launched on the crowd funding site Kickstarter in June 2011, it received huge interest and quickly jumped to 50% of funding goal in its first week. Word got out and it wasn’t long before the Opena® was showing up on design and gadget blogs in Australia, America, France, Japan, and Russia! Funding of 100 percent was achieved on Monday the 27th of June 2011 and the project finished on the 8th of July, reaching 188% of the set funding goal. With the success of the Opena under their belts, Ward and Peters formed Annex Products. The Quad Lock™ is its second product and is due to be in production in early 2012.

For more information about Annex Products, visit www.annexproducts.com

Press Contact:

Andrew Felix

Max Borges Agency

Account Manager

Tel: 305-371-9736 x136

andrewfelix@maxborgesagency.com

 

Max Borges Agency is an award-winning tech PR and social media agency based in Miami with multi-national clients targeting the global consumer.

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