Always Right Media Center

Always Right Cord Dual-Sided Reversible Micro-USB and Apple Lightning® Cables Prevent User Fumbling

22 Sep 2015

A.R.C. offers premium-quality, high-performance reversible cable for easy charging at unbeatable price

Miami, FL – September 22, 2015Always Right Cord, the newest entry into the reversible cable market, launches the company’s namesake product on Kickstarter today. Featuring a plastic-coated cable covered in durable nylon material and aluminum connectors with gold-plated contacts, Always Right Cord not only offers the convenience of a reversible cable but offers the strength to last the test of time.

Over the past five years, Micro-USB (USB 2.0 Type-B) has become the standard interface for non-Apple devices – from smartphones and tablets to 2-in-1 tablet/computers, GPS devices, digital cameras, wireless headphones and more.

Functionally, Micro-USB typically works without any flaws, however from an ease-of-use stand point, this interface comes with many frustrations. As both Micro-USB and the larger Type-A connector only fit into their respective port in one direction, users have to pay attention when plugging in the cable, causing potential damage to a device if rushed or forced in.

While mobile users might keep one cable at home and another at work, they likely have one in a purse, briefcase, backpack, or just rolled up in a pocket to connect to an external battery charger while on the go — and for these, durability is important. Where other cables may fray or fall apart after a short period of time, Always Right Cord is built to last.

For Apple iOS® device users, the already reversible Lightning connector is paired with the larger Type-A USB giving those consumers a dual-sided, reversible Apple Lightning cable as well.

Always Right Cord’s Current Kickstarter rewards:

The Always Right Cord will be available starting as low as $8 for the first 250 backers and $10 for unlimited backers for the rest of the campaign. Packages of the Always Right Cord start at $19 for two; $28 for a three-pack; $45 for a “Family Pack” of five cables; Master Package of 10 cables for $80; or $800 for a Distributor Pack of 100 units.

After launching on Monday, the campaign was quickly funded and is currently at $6,238, or 124% funding of its $5,000 goal.

To pledge or learn more about the Always Right Cord, please visit the campaign at:


About Always Right Cord

Always Right Cord, a technology start-up based in Miami, FL, is dedicated to address a consumer pain point focusing on the inadequacies of the USB type A and type B format.
The company’s international team of engineers have been designing and manufacturing mobile accessories for on average, over fourteen years individually and bring vast and diversified experience to the company through product design, manufacturing, marketing and distribution.

Always Right Cord is the company’s first product, available in dual-sided reversible Micro-USB to USB and Apple’s Lightning® connector to USB and are committed to product design, functionality and strict quality manufacturing standards.  For more information, please visit the company’s Kickstarter campaign at: or follow on Twitter at:

# # #

Media Contacts:
Adam Weissman
Account Supervisor, Max Borges Agency for Always Right Cord
(305) 374 – 4404 x 137

Wendy Knowles
Senior Account Executive, Max Borges Agency for Always Right Cord
(305) 374 – 4404 x 118