The elegant Ergo Book features a 17mm profile and 360° of viewing angles, giving you the freedom to do anything you need with your iPad.
San Francisco, CA – May 19, 2014 – Acme Made, maker of innovative and protective solutions for the tools of today’s modern lifestyle, introduces the Ergo Book for iPad Air and iPad mini. A 17mm-thin design snuggly protects your iPad and contains an almost impossible amount of features in such a small package. Maximum function meets ultimate minimalism with the hidden QuickSpin 360™ rotation feature, which allows you to view and share your iPad from any angle. In creating the Ergo Book, Acme Made was committed to providing the best functionality while preserving a clean aesthetic. Early backers can be the first to experience the Ergo Book for iPad Air for $40 or Ergo Book iPad mini Retina display for $35 on Kickstarter until June 16th.
“When the Ergo Book was just an idea, we thought about the features it needed to make a case that had everything, not just a case with one good thing. We had no regard to whether it was possible,” says Acme Made lead designer Luis Quehl. “We knew what it had to do and figured it out. It’s like that fortune cookie that says ‘The person who says it can’t be done should get out of the way for the person who will do it.’”
These features include the slim, 17mm profile that houses a hidden swivel mechanism, allowing the Ergo Book to include the QuickSpin 360 rotation. The Ergo Book combines refined, welded edges and SatinShell™ laminate that resists stains, moisture and abrasion. The StretchFlex™ Strap makes it effortless and comfortable to view and share your iPad. What sets this strap apart from any others is that it features one-of-a kind stretch memory and flexibility along with ergonomic qualities. The StretchFlex Strap makes it super easy to hold your iPad steady with a firm grip while you take photos or watch videos with friends and family.
The SatinShell cover on the Ergo Book is crafted of custom, high quality polyurethane laminate and has an adjustable frame that slides out for picture taking, protecting your camera when not in use, and preserving the case’s clean design without an unsightly camera cutout in the back. This is yet another testament to Acme Made’s proven history of providing Designed Protection™ for your devices.
With their current designs inspired by the energy and vitality of San Francisco, it’s no secret where the team found the inspiration for the Ergo Book. Observing people commute to the city by metro, train and bus, it seemed to the team that tablets are in constant use by busy professionals.
“Space is precious when commuting. We knew it had to be easy in and easy out, with outstanding comfort and stability,” says Quehl. “The StretchFlex Strap even adds safety, with the iPad securely strapped to your hand; hidden complexity meets simplicity in appearance.”
The Ergo Book comes in three styles: Soft SatinShell Black, Soft SatinShell Grey and Genuine Leather Black made from 100% full grain, soft genuine leather. Acme Made even may open the project up to new colors if requested by popular demand. Show your support by backing this project on Kickstarter, with pledges ranging for $1 to $5,000; the latter option includes a trip to San Francisco to meet the team and tour the streets where they find their inspiration. You might find some, too.
About Acme Made
Acme Made designs innovative and protective solutions for the people who carry the tools of today’s modern lifestyle. For more information, visit www.acmemade.com.
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