4iiii Innovations Media Center

4iiii Innovations Releases Sportiiiis, the World’s First Heads Up Display and Audio Feedback System For Athletes

9 Jan 2012

Sportiiiis allows athletes to get the critical performance data they need to achieve their workout goals without breaking stride or taking their eyes off the road, increasing performance and safety

Sportiiiis will be released at CES 2012, North Hall Booth # 3426 ANT+ Pavilion

Las Vegas – 4iiii Innovations announces the release of Sportiiiis (pronounced Sport-Eyes), a heads up display and audio feedback system that attaches to sport eyewear and provides athletes with real-time visual feedback of critical performance data. This visual revolution in training and racing technology enables the athlete to maximize the benefits of their workout by maintaining their performance and form while keeping their eyes on the road. Sportiiiis, a compact unit that attaches to virtually any pair of glasses, is designed to work with ANT+ technology to guide users to pre-programmed zones for heart rate, speed, power, cadence, pace and more.  This key visual feedback helps athletes reach their goals, shorten their race time and ultimately go faster. Sportiiis, allowing athletes to see what matters, is available now starting at $199 MSRP at www.4iiii.com .

The small and flexible boom features 7 multi-colored LEDs and is positioned in the athlete’s secondary vision, allowing them to focus on their workout while getting critical feedback. In addition, Sportiiiis also provides audible feedback on current performance via TipTap™ technology; just tap the unit once for instant audible feedback and twice to switch between paired sensors.

Intuitive Mac, PC and smartphone software allows athletes to easily program the Sportiiiis LEDs to visually respond to data from ANT+ devices. The unit can be paired with up to 8 ANT+ devices including heart rate, speed, power, pace and cadence sensors.

“Sportiiiis provides a solution for athletes that allow them to monitor their performance data while maintaining their target zone and form, maximizing their results and increasing safety,” said Ian Andes, President of 4iiii Innovations.

Sportiiiis Features 

  • Multi-colored LED boom provides instant visual feedback of critical workout and racing data including heart rate, cadence, power, speed, pace and other ANT+ compatible data
  • Lightweight unit (10g) with adjustable boom easily attaches to virtually any pair of glasses
  • LED boom is positioned in your secondary vision, guiding you to your target zone while eliminating the need to take your eyes off the road
  • Powerful software enables you to create personalized zone profiles
  • Built-in speaker for instant audible feedback
  • TipTapTM technology enables control of unit functions by simply tapping on the unit – tap once for audio feedback and twice to change between paired sensors other leading software to upload and analyze workout and race data

To learn more about Sportiiiis, visit www.4iiii.com

To book a CES 2012 meeting with 4iiii, please contact Jennifer Baybrook at jenniferbaybrook@maxborgesagency.com or 305.374.4404 ext. 113.

About 4iiii Innovation:

4iiii specializes in merging the demands of athletes with the latest advancements in technology. Focusing on increasing performance and safety in the athletic community, 4iiii designs, develops and produces products for both elite and casual athletes. Its inaugural product, Sportiiiis, an industry first was nominated for numerous awards before it even shipped. Proven entrepreneurs, providing solutions for health and fitness, 4iiii understand the need and demand of athletes for innovative solutions that increase their performance and their safety while maximizing results.




Media Contact:

Jennifer Baybrook
Senior Account Manager
Max Borges Agency
1.305.374-4404 ext. 113


Max Borges Agency is an award-winning tech PR and social media agency based in Miami with multi-national clients targeting the global consumer.