Founded in 2012 and lead by Jay Shah, the Santa Clara-based startup aims to design new, groundbreaking technology to simplify the lives of their consumers. Comprised of a group of innovative individuals with a shared passion of wireless technology, Auris aims to redefine how we listen to music. Touchkraft LLC, co-founded by Shah, successfully launched auris, a Bluetooth receiver for your music dock on Kickstarter, and surpassed its funding goal in October 2012. That project raised $131,911 with 2,990 backers from more than 50 countries. Upon completion of Kickstarter, Auris sold more than 11,000 units in 17 countries.